Coby is one of the very few companies to introduce a new media player at the CES 2010 show in Vegas. They had one back in last year’s show and the have another, this year. The latest, which looks quiet impressive and resembles Creative Zii, is Coby’s MP837 player that packs a 3-inch touchscreen (with a very responsive display), along a revamped interface, 22-hour battery life, slick black body and wide range of formats support, including OGG, FLV, H.264 and Xvid. No word about price or availability at this point, but engadget has a video that proves our word. Check it out after the jump.