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Why Your Site Desperately Needs Search Engine Optimization

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You have probably heard about search engine optimization (SEO). From a scientific point of view, search engine optimization is a series of steps aimed at increasing the site’s search results. By using SEO, you can list new user sites quite high on search engine sites. High-ranking websites can be found on the first available search engine page, while lower-ranking websites can be found several pages down.

Today, Internet users are impatient and refuse to search for information for more than a few minutes. Content that cannot be found is useless. Your site needs information that can be found easily. According to HigherVisibility, it is important for online companies to optimize their website SEO.

6 Important Elements of SEO

• Your Target Audience & Niche

• Research Keywords

• Intent of User

• Analytics and Reporting

• Mobile and Technical  SEO

• Crawling and Indexing

Why optimize your company’s SEO?

The Internet has been used mainly to collect information, but the situation has changed significantly. The growing number of Internet users and new technologies is a good marketing tool with many other factors. The growth of e-commerce, for example, shows that Internet technology can benefit website owners.

For any Internet user seeking similar goods or services, online advertising may be useful. Statistics show that more than a third of Americans are Internet users. With an online presence, a company is more attractive and accessible to the public. Consider this, there may be thousands of people every day looking for your products, but because your website lacks SEO, they buy from your competitors instead of you.

This is not necessarily because your competitors are better, their site has just found an effective way to top search engines. As hard as it might look, high rankings are not rocket science. Your website can also use search engines to get lots of traffic. It only requires a little optimization.

Does my site have to be the first result on search engines?

The answer, yes. There are many reasons why you need your site to rank in the top 5 sites. First and foremost, being highlighted on search engines in this way links your business to being one of the most famous companies in your city. A customer often gets a great first impression and can plan to visit your business based solely on the visibility of your site.

Your prestigious rank gives customers greater confidence in your company, even if they have never experienced your service personally. This method seems stereotypical but works almost 100 percent of the time. That is why SEO supports and often uses this stereotype to its advantage. Major sites are usually seen as the most prestigious company with the best service.

Secondly, many people will be interested in a first-page ranking site simply because Internet users are impatient. It is well known that 95% of Internet users do not look beyond the first 10 sites on the results page, so the higher the rank, the bigger the traffic. With a website on the fourth page of your search engine, you’re almost guaranteed to have a failed online business. The fourth page typically attracts less than 2 percent of Internet users. Consistently aim for the top five search results, and you can’t go wrong.

Why does the list of requirements matter?

The optimization of search engines requires time and money and the involvement of a number of experts, including customer experts. Your site cannot be on a competitive market to ensure rapid results. The promotion doesn’t stop, even after a site is secured in the top ranks. The content must be updated regularly.

Search engines also rank sites according to how much time a user spends on a page, but a large amount of text does not attract visitors. Actually, it’s known to do the opposite. Some good ways to keep your visitors’ attention would be to use thematic videos, high-quality photography and info-graphs to divide the articles into blocks. Quality content must be created, but you don’t have to do all the work alone. Experts, authors, publishers, designers, and photographers are available on freelance websites to help you add a new online article with at least 5,000 characters or more every two weeks.


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What We Can Learn from Google Updates to Improve Our Marketing Strategies and Performance

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Some digital marketers might yearn for life without Google updates because they think that it would be easier for them to attain the marketing goals. However, is it so? Those who are even slightly aware of the good that the updates can do for marketers would prefer to take its advantage for taking their marketing initiatives to new heights. The updates are the early signs of things to come and the sooner you can pick the signals, gain knowledge and stay prepared; you stand to make good gains in SEO. You will experience improvement in search rankings and traffic flow that promises of higher conversions and sales

Updates will happen

Google has to keep launching updates, which are nothing, but algorithmic changes, most of which are minor and few major ones. The Google search algorithm undergoes regular and continuous changes because of Google’s commitment to serving users with the best experience in searching. Indeed, this is not the only reason because the need to stay updated with the technological advancements compels Google to update the algorithm time and again. On an average, Google releases 500 to 600 updates in a year, and this has been happening ever since its inception. It points to the fact that Google works relentlessly to provide the best platform for online marketers.

Staying updated

The continuous changes happening in the technological arena like the advent of the social media, the popularity of mobile devices and similar developments impact the behavior of users. As user behavior keeps changing, Google adjusts its algorithms to suit the behavior of providing them the best experience.  As a result, marketers receive new directives in the form of updates. A typical effect of Google update resulted in providing a guide for real backlinks when the focus shifted to the quality of backlinks and not its quantity as it used to be earlier. In this article, we have discussed the reasons that prompt Google to release updates. We will also evaluate the benefits marketers derive from updates.

Updates can do much good to marketers

Although there are reservations among some marketers about Google updates, there is no good reason for it. Google wants to keep improving its game and marketers who can adjust to the changes as quickly as possible, would reap the rewards.  There is a wrong perception about updates that marketers look upon it as some penal action, which it is not.  Taking the updates in the right spirit would elevate the marketing campaign, as marketers can derive lots of benefits from updates. It is the unnecessary fear that arises from ignorance that holds back marketers from taking advantage of Google updates.  However, marketers have no choice but stay tuned to the updates or algorithmic changes because being on the wrong side would spell the doom for the marketing campaign.

The motivation for creating high-quality content

Content is the prime mover of the marketing campaign, and it is not for nothing that people consider content as king in marketing.  Despite admitting the need for quality content, marketers often tend to lose direction in marketing and fall back upon low quality and thin content hoping to make gains in link building. However, with the release of Google Panda update, there is no place for any low-quality content in the campaign. As low-quality content drives you nowhere, the update compels marketers to create high-quality unique content that is long enough to provide its inherent strength.

Well-researched, informative and relevant content creates better user engagement, reduces bounce rates, drives more traffic and improves conversions. Long content attracts Google too, as it looks upon it as value providing content that is capable of improving search rankings. In-depth, innovative and educational content that we now see around us is the result of Google Panda update.

Keep the content fresh

Google updates have helped to do away with stale content. Marketers eager to remain in the good books of Google have understood how important it is to maintain a steady pipeline of contents so that they can serve fresh content to viewers. Whenever you publish fresh content on the website, Google not only indexes it but also awards a score for it. To keep earning the recognition of Google, marketers have no choice but keep producing fresh content on a continuous basis that ultimately pushes up search rankings. At least, one new content every week is the norm today.

Increased brand awareness

Some of Google’s algorithmic changes have compelled marketers to give more emphasis on branding.  The trend of stuffing internal links with keyword rich anchor text is now gone. Instead, including brand names in the anchor text has helped marketers to give the brand building exercise a boost.

Updates are good for marketers provided you can understand it in the right perspective.

 

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About the author: Derek Iwasiuk is a Google webmaster who has acted as a guide for real backlinks in several top-notch SEO projects.  His knowledge and experience have helped many marketers to change their fortunes. Derek is fond of books and reading thrillers is what excites him most.


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This Amazing Public WiFi Chart Shows a Massive Access Growth in Europe

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Over the last five years, public WiFi has become far more accessible throughout Europe. From 16 million public hotspots in 2013, there are now more than 100 million across the continent, with countries such as Italy, Norway and Austria drastically improving their WiFi availability in that time. However, the Irish government has come under fire recently for substantial delays in the implementation of broadband availability to remote regions of the country.

While great strides have been made in public WiFi availability since 2013, the EU continues to work towards grandiose medium-terms to improve the service further. Within the next two years, it intends to have free WiFi in every municipality in Europe and a minimum download speed of 100MB per second in all households. By 2025, it hopes to introduce 5G broadband throughout the continent, although progress on this remains slow for the short-term.

In an increasingly digital age, the need for reliable public WiFi has never been greater, even though international roaming charges have largely been abolished. The infographic below, which was created by Paradyn, shows how substantially European public WiFi has grown and why this growth shows no sign of stalling.


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How To Write An Email People Will Actually Open

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Despite email lists being an age-old technique, it is still one of best marketing assets that you have from a business perspective. In fact, almost 59% of all B2B marketers state that this is their preferred method when it comes to developing interest, and fishing for leads.

But… it’s not that easy.

Out of the millions of email campaigns out there, the highest industry open rate is a mere 28%, the worst part about that? Only 5-percent of this 30% actually bothered to click on the links in the email (the place where the magic happens).

Woah…

Enough of the statistics! Let’s get into our tips to help you write emails that capture the attention span of potential leads and drive them down your sales funnel.

Your Subject Line Will Either Make Or Break Your Email Campaign

The attention span of your perfect customer is eight-seconds. That’s it. In this time, your email needs to stand out against the crowd in their inbox. It needs to create interest, and desire to open the email, and find out what all the buzz is about.

Subject lines need to be short, descriptive and to the point. Remember, what you can see on your computer – is not necessarily what you will be able to see on a smartphone (where majority of consumers spend their time).

Typically, you should aim to keep your subject lines under 50 characters. That’s the safe zone. Also – studies have shown that the subject line should only have the first letter of the first word capitalized. Leaving the rest lowercase actually has an impact on your open rate.

The Preheader Text – Furthering Your Net

The next thing you want to pay attention to is the first couple of lines in your email. This is also known as the preheader text. From an inbox standpoint, the first sentence (roughly 8-10 words) is shown right next to the subject line.

It is important that this matches your subject line, which will further the intrigue you create. Leading them down the yellow brick road to clicking your email and giving it a quick read.

Personalization Is The Way To Go

In the digital era, segregation is crazy. More people are spending their times feeling connected while being isolated in their home then actually going out and enjoying social experiences. This all leads to the craving to feel like they are a part of a community.

Which is why your email campaigns need to include some form of personalization.

For example, your lead generation tool should capture the email address, and at least the first-name of the individual signing up. This will mean you can send a nifty “Hey John Doe”, which consumers appreciate.

Another great idea.

Make use of your list segregation. This is a great way to not only lead your customers through the sales funnel. But also, to build brand trust, and create desire behind the product or service that you have on offer.

Send Through An Awesome Video To Improve Lead Conversion And Click Through Rates

You hear it all the time. Including images and videos in your email marketing campaigns is a big no-no.

Well, it’s partly true.

It all depends on the engagement that you have on your email lists. The reason why some consider this as a no-no is because these emails are more likely to end up in the spam folder. But if you have loyal subscribers that look out for your email on a regular basis – this is not a problem you need to worry about.

Which is where you can take full advantage of videos in your email to improve lead conversions. It could be anything really. For example, a cool animated video explaining exactly how your service works. There are companies that can help you record and send video, while minimizing the risk of ending up in the “no mans land” spam folder.

Be Consistent With Your Email Newsletters (Probably The Most Important Part)

Marketing in modern society is based on the AIDA principle. Which is essentially creating awareness of your brand, driving interest to your product/service, instilling a desire into potential customers, which then turns into an action when they purchase what you have on offer.

The entire ideology behind a marketing campaign is to take them from “being interested” to having enough “desire” to actually click through and pay you for your product/service.

But if they never know when to expect an email, you are losing half of your influence.

Which is why being consistent is super important. Now, we are not saying you need to worry about posting on a daily basis. But we would recommend having a specific day of the week, at roughly the same time when subscribers can expect your email.

Time Your Emails Properly

The next important part of getting your emails opened is the timing. Which still falls under the being consistent flag.

For example, if you have a blog that focuses on healthy recipes for breakfast. Sending a newsletter in the evening wouldn’t exactly help, now would it?

Make sure you know where the majority of your audience is, and what time best suits them for the type of content you will be sending their way. Keep these tips in mind and you’ll be sending better emails in no time.

 

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Author Bio: Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them.


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