Today, the world’s most rising form of marketing is influencer marketing. About 40% of companies have started allotting a huge budget for influencer marketing and 80% believe that influencer marketing helps them achieve their company objectives. With the internet being accessible to almost everyone in the US, plus some of the biggest ISPs like Xfinity and Spectrum internet offering cheap internet, there are a lot of influencers with huge followers online. However, still, most of the people are unaware of how to take advantage of them.
What is Influencer Marketing?
The fusion of traditional and modern marketing methods is influencer marketing. It is a technique that corporations use by working with prominent bloggers, vloggers, or social media users to market their goods and services. These influencers hold a large following and a dedicated audience with which brands can gain recognition and even generate sales.
How does it work?
Influencer marketing is considered to successfully work with companies of all types and sizes, irrespective of whether you are a startup and want to create awareness, or a major company trying to promote a new line or push a particular product to offer. Brands would typically approach an influencer and pay them to make content regarding the products or services offered by a company. The influencer subsequently updates and shares the contents with their social network – typically Snapchat, Instagram, YouTube, Facebook, etc.
The price is traditionally negotiated and paid before the content has been produced to the influencer –generally based on the following size of the creator and surprisingly not on content quality.
Creating the Plan
Since 47% of users now use Adblock technology, influencer marketing is by all means the fastest and most efficient way of creating premium content for the consumers it is intended to attract. The strategic marketing approach can instantly boost brand awareness and supercharge sales.
Only ask yourself some crucial questions to get going first…
Why Use it?
In a survey carried out by the Keller Fay Party, 82 percent of respondents indicated that they were likely to obey an influencer ‘s advice. And, 70 percent of the young generation prefers goods promoted by non-celebrity influencers, according to a major Cultural Prejudice poll. Consumers are mostly attracted by micro-influencers because they are relevant, intriguing, and amiable – promoted by real people who themselves use and are satisfied by the brand and item. The engagement rates of micro-influencers have been shown to be higher than other big celebrities. Although major celebrities can set a massive network, it is highly likely that most of their followers won’t be in your brand – most of them being passive spectators instead of being active.
Micro-influencers, on the other hand, have devoted followers that are primarily engaged in their work. According to research, 3k to 10k is the ‘top pick’ for marketing, since, the engagement rate is inversely proportional to the audience size.
What is your Objective?
It is important to provide a specific campaign goal as it tells the content creator precisely what you expect of them. The first step towards creating exclusive, entertaining content for your brand is to prepare your approach and to identify your goals. It is all down to discovering out which technique best suits you.
Try to figure out what you want: is it boosting sales? Establish the image of your brand? You want to meet customers who are unaware of your company, or engage in the main target market?
For good quality material, a simple, succinct summary is important. This may be an inspiring vision across the board of your mood, a connection to a website, a discount code, and a submission that builds visibility and dedication.
How To Choose Suitable Influencers For Your Business?
After making a list of influencers, it is about time you find out who is worth talking to about partnering with you. You surely did some of this already while creating the list, but you ought to focus on discovering the right influencers for your company.
You have to deal with trustworthy and appreciable people. People who are effective and match your style and objectives. Therefore, observe their audience engagement, the audience must match well with the people you are targeting. Perhaps you should not spend time dealing with influencers that do not have a strong identity, your best option is to create a positive product experience – growing engagement levels and the impact of your potential relationship.
How To Sustain Healthy Influencer Relationships?
Influencers are smart enough to know how to best utilize their channels to boost the message of a brand in a way that works effectively for their followers. It is also very important to address the influencers with courtesy and compassion while choosing them – it is a partnership after all!
Most of influencer marketing lasts a couple of months only. However, taking the right approach with planning can prove to be extremely successful for your business, fulfilling all your goals be it creating brand awareness or generating profitable sales revenue.