CUPERTINO, CALIFORNIA, Apple officially announced its 2021 new line of updated products including A new iPad and iPad Mini, a new line of the 7th-gen Apple Watch, a bunch of new iPhones with a few interesting updates – iPhone 13, 13 Mini, 13 Pro and 13 Max. No new Airpods announced. Here are the highlights:
iPhone 13 Highlights:
Apple announces iPhone 13 and 13 mini with a pretty similar look and design to iPhone 12, with a smaller notch, A15 chipset, diagonal dual-camera system, larger battery life, and five new colors. Apple iPhone 13 mini starts at $699 and iPhone 13 starts at $799, the same as the iPhone 12, now starts with 128GB base storage and a 512GB option. More here:
- – Super Retina XDR display
- – A15 Bionic chip
- – Improved power efficiency
- – 6-core CPU, 4-core GPU
Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
iPhone 13 Pro Highlights:
Apple unveils iPhone 13 Pro and iPhone 13 Pro Max with the new ProMotion update for 10Hz-120Hz refresh rates, A15 Bionic chip, new camera system with 3x optical zoom, and more advanced updates. Apple iPhone 13 Pro starts at $999 and 13 Pro Max starts at $1,099, same as the iPhone 12 Pros, now with up to 1TB option; pre-order on Sept. 17, shipping Sept. 24. More here:
- – Ceramic Shield glass on front
- – IP68 water resistance
- – Redesigned interior to support the new camera system and the bigger battery
- – A15 Bionic chip
- – New 5-core GPU
- – Super Retina XDR display
- – ProMotion
Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.
iPhone 13 Pro Camera Updates:
Apple’s iPhone 13 Pro and 13 Pro Max will feature a macro photography mode for close-up shots, a Cinematic mode for more advanced “rack focus” techniques, more
- – Telephoto (3x optical)
- – Ultra wide, with a larger sensor to improve low light capabilities
- – Wide camera with f.15 aperture
- – Night mode now available on all cameras
- – Macro mode
- – New filters dubbed ‘Photographic Styles’ for real time photo edits while rendering
With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.
iPad Mini 6 Product Update Highlights:
Apple refreshes its iPad mini lineup with a larger 8.3″ display and rounded edges, Touch ID power button, USB C port, 5G connectivity, second-gen Pencil support; coming next week for $499.
- – Four color options
- – Beautiful 8.3” display
- – TouchID
- – USB C port
- – 40% faster CPU, 80% GPU improvement
- – 12MP camera
- – Starting at $499, orders start today with shipping next week
Apple today introduced the powerful new iPad mini — with a larger 8.3-inch Liquid Retina display — in four gorgeous finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation) enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes. The new iPad mini is available to order beginning today, and will be in stores beginning Friday, September 24.
New iPad Product Update
Apple announces an updated entry-level iPad model with A13 chip, 12MP ultrawide front-facing camera, iPadOS 15, basic 64GB minimum storage; available next week starting at $329
Apple today introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.1 Starting at just $329, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation. The new iPad is available to order beginning today on apple.com, and in stores beginning Friday, September 24.
Apple Watch Series 7 Highlights:
Apple unveils Watch Series 7 in 41mm and 45mm sizes, with five colors, thinner borders, 20% larger displays, and IPX6, starting at $399 this fall. More here:
Apple today announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life,1 now complemented by 33 percent faster charging.