An army of loyal customers is every company’s goal. Yet, it’s one that can be quite hard to accomplish. Here are 5 ideas for customer retention that work.
1. Know Your Business
Having your own business means much more than having a job and paying you salary. Your basic roles are in finance, administration, marketing, and the responsibility of personnel. You need to know what you can deal with yourself and which parts you’re going to need help with. One person can rarely succeed in all of these to get the best results.
Many companies are run by people with great business acumen, yet they fail because they don’t have all the information they need to do their job. This includes a clear notion of marketing mix, market segment, customer service, target markets, product selection, promotional activities and pricing tactics. You need a well-devised business plan if you want to succeed. This will help you make the right decisions.
2. Pay for Good Training
Train your employees to always be available. Retail has always been about interacting with shoppers. Yet, staffs are often so busy multitasking that they ignore customers who are obviously looking for help. They need to be trained and taught that no task is more important than paying attention to customers because customers pay their salary.
If you have a larger company, you should train your managers to be the best salespersons. A manager probably won’t recognize, analyze, and give direction when a sale is lost if he or she doesn’t have the background knowledge to begin with. A good manager will know how to make a sale.
Finally, teach your managers how to train their associates. It can be that staffs are promoted to managerial positions not based on skills, but on how long they’ve been working for a company, and the disastrous results soon follow. They need proper retail sales training themselves if they’re to manage effectively. It takes more than criticism or praise. Both approaches can create a lot of damage to your staff that are left adrift.
3. Get a Reliable POS System
A full-scale POS solution like Aloha POS is of paramount importance to customer retention. It will allow you to efficiently manage all your back office activities. Reliable systems are rich in features to optimize inventory management and take the guesswork out of purchasing decisions.
A POS system addresses the needs of businesses in many sectors and industries, including grocery stores, convenience stores, apparel, fashion, and sporting goods, liquor, gift shops, and specialty stores.
Among its advantages are the following:
- Top-Notch Order Fulfillment
- Robust Email Marketing
- eCommerce
- Inventory Management
You’ll be able to attract more customers by offering better value. You’ll also be able to offer more opportunities to shop at your store. It’s your job to give your customers what they want, because if you don’t, they will stop doing business with you. The products and services you provide should be in tune with customers’ needs and wants.
4. Sustain your Unique Image
To attract more customers and understand them better, develop a unique image. This image is important and is a function of your marketing materials and efforts. Customers create their perceptions of your store from your name, location, web site appearance, products, prices, visual merchandising, displays, signs, business cards, customer service, newsletters, advertising material, and anything else that relates to your business.
Try to think like your customers do; buy, show, sell, and give them interesting information (not only what’s interesting to you). Your success is determined by the customer.
To maximize your online revenue, you need to develop a website where to sell your products. You can build the site yourself if you are familiar with HTML or similar programs and codes. It is essential that you determine the niche of your website. Some niches are less lucrative than others. You have to find a balanced relationship between passion and profit until you start making money.
For many years, many people have been selling private label products through sites like Amazon. The profit potential of the Amazon FBA program is huge. You need to make a product, choose a manufacturer and start selling this product on Amazon. The first step is having the right keywords. To obtain long-term customers, you need to acquire them to begin with, and this isn’t very easy either.
Also ,use multiple channels for customer service. This creates an opportunity to create an omni-channel experience, where the customer’s experience with the brand is consistent across different channels and devices. This brings about loyalty and greater customer satisfaction because it makes your customer service offer user-friendlier, which is exactly what your brand needs when your customers need assurance they will be served well, as always.
5. Market Based on Good Customer Experiences
Share any and all positive customer experiences with your brand with as many other people as possible. Collect customer feedback and share your reviews to inform your customers of the perks that your company can provide. Sharing “success” stories across an omni-channel communication system will be viable because new customers tend to trust old and loyal ones more than advertising. To maximize value, leverage these interactions effectively.
Creating customer loyalty is no easy feat, but know that customers are driven by their goals like all people and they will be loyal to the company that can meet their needs. If your competitor offers them a better deal, their positive experience with your company doesn’t matter. The customer will go for the better deal.
To build customer loyalty, you need to be aware of your customers’ needs very well. A multi-channel service system is one of the best ways to stay connected with your customers, particularly if they need help with something. Your customers will have better access to your service staff, which will generate a higher number of customer interactions. The more often you can interact with your customers, the better your chances of influencing their experience and retaining them.
