Creative wants to increase the competition, the company has decided to cut down the prices of the Zen 4GB and 8GB models, in order to place an alternative to the costly players, and when we say “costly” we refer to iPods. The 4GB model is now $99, and the 8GB model drops to $149. That’s an impressive move that might influence other manufacturers to go all the way down with their prices.

[via creative]