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General, software

3 Tips for Beginners to Capture More Impressive Business Photos

Hiring a professional photographer is the best way to capture impressive photos for your business – but it may not always be feasible. If you’re on a tight budget, you may not be able to afford the services of a photographer, but you will still need impressive business photos nonetheless.

The good news is that there is no reason why you can’t capture impressive photos yourself. Assuming you have a decent digital camera or smartphone, all you need to do is follow a few simple tips:

Make sure there is lots of soft light

Light will play an important part in how your photos turn out, and for business photos it is normally best if there is lots of light that is diffused so that it evenly illuminates the subject.

One good way to use natural light to snap impressive business photos is to position the subject near a large open window. Alternatively, you could look into rigging various types of DIY lighting solutions if you have the time and resources.

If you’re photographing outdoors, you may want to try to time your session to take place during the golden hour – i.e. the hour right after dawn, or right before sunset. The lighting conditions during that period are particularly good, and will help you snap really impressive photos.

Try to use the rule of thirds as a guide

To come up with business photos that have a better visual impact, you should try using the rule of thirds as a guide. It is easy enough to use, and you just need to turn on the grid feature on your camera and then line up the subject and other elements based on the gridlines and intersection points.

The rule of thirds will help you to place the subject slightly off-center and make it stand out more. On top of that, the other elements should be spaced out more evenly, making the photo look more balanced.

Get close or fill the frame

It can help to get close to the subject of your business photos, as it will reveal more details that may not have been visible otherwise. As a rule, you should always move yourself physically closer rather than using the ‘zoom’ feature – as it could affect the image quality.

In some cases, you may even want to fill the frame completely with the subject of your photo. The business photo that you end up with will look very interesting if you do, and it will make the subject the undivided focus of attention.

Be sure to snap lots of photos, and then go over them later. If you need you can use various tools to help you manage and organize your photos, such as Movavi Photo Manager for example.

By applying the tips listed above, you should notice a big improvement in the photos that you snap. Admittedly, they may not match the photos that a professional would be able to capture, but they should look good enough that you can use them for your business.

The more you practice using each tip and the more experience you acquire, the better you’ll get. That is the key to being able to capture truly impressive photos, and it could even turn into an enjoyable hobby for you to pursue.

software

7 Photoshop Tricks Every Beginner Should Know

 

If you are serious about online marketing, basic design skills are a must. Whether you want to make a few quick adjustments to a photo before posting on Facebook, or need to change a banner ad for your new campaign, Photoshop is the undisputed king of design software that will let you create virtually any look you want.

Photoshop is so comprehensive that it can be overwhelming to the beginner. With the ability to do just about anything, where do you start?

We suggest starting with the basics. Here are seven basic Photoshop skills you will use again and again as a marketing professional.

Using Layers

Layers let you move, arrange and edit objects and/or text independently. This vital feature is a super time saver. Knowing how to create, delete, group and merge layers lets you easily edit and repurpose your photos and other digital files.

Straighten a Picture

Using your own photos keeps you safe from copyright issues. However, it’s easy to snap a photo only to discover that it’s out of kilter. You can salvage crooked pictures in a flash with Photoshop’s ruler tool, once you know how.

Create Adjustment Layers

Sometimes you need to play with your design a bit before you come up with the right look. However, you might not want to lose the original. Instead of creating a lot of confusing duplicate layers, Photoshop lets you easily create an adjustment layer that lets you apply an effect, and toggle back and forth between options with a click of the mouse.

Remove Spots and Blemishes

Little imperfections such as pimples or stains can ruin the impact of what you’re trying to sell. It should come as no surprise that Photoshop has a tool you can use to make those annoying blemishes disappear. You can learn how to use it in two minutes or less.

Remove Red From Eyes

Sure, you might have stayed awake all night setting up your latest funnel, but there’s no reason to look like it. Just reach for Photoshop’s red-eye tool, and you can banish those flash photo demon eyes forever in about three clicks.

Isolate an Object

If you design ads, web pages or virtually any other piece of marketing material, you will often want to place an object over a different background, or eliminate the background altogether. There are a number of ways to do this. Some take hours, others only minutes. Needless to say, the sooner you learn the quick solutions, the better.

Apply an Effect to an Object or Text

Photoshop offers a wonderful array of effects you can use to spice up any object or text in your design, including drop shadow, bevel, glow, and many more. Adding them is almost too easy — once you know how, you may need to hold yourself back from going overboard!

Get Started Learning Photoshop

Check out the slideshow below for step-by-step instructions on how to do all of the basic Photoshop skills in this article.

 

 

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Author Bio: Rocco Lungariello is a Marketing and Social Media Content Creator at New Horizons. He has been generating content surrounding the IT Industry for more than four years.