On recent weeks, Apple managed to get into direct conflicts with its consumers, worldwide. The last trigger was the innovative iPhone that created a huge buzz all over the world. Apple, in some typical corporation decisions, managed to piss off many iPhone buyers and millions of technology fans.
What Happened?
The first strategic decision from Apple was to diminish simfree, lock the iPhone exclusively to AT&T, and prevent other networks users from using it.
The second strategic decision was to slash the 4GB iPhone and to cut the 8GB iPhone price from 599$ to 399$, thats 200$ after only 2 months, since launch day.
Following furious reactions from iPhone owners who felt they have been screwed for been loyal to Apple by purchasing it first, Apple decided, in a precedent way, to compensate the first buyers by refunding them with 100$ store credit.