Tag Archives: SMS

General, Marketing

SMS, Apps or Email? Customer Engagement Strategies Analysed [Infographic]

 

For marketing to be considered effective, it needs to prompt action from its targeted audience to enough of a degree that the brand ultimately recoups more in revenue than what it spent to initiate the campaign. Marketers need to communicate the right message in the right format at the right time, or else consumers will simply ignore the message. It also needs to be done through the most appropriate channel of communication, whether that is via an app, email marketing or SMS.

When making this decision, marketers must consider a series of factors. Do they want to communicate a lengthy or succinct message? Do they need instant reaction from their targeted customer base? What is the main demographic being targeted? If the campaign needs a swift response, the brevity and immediacy of SMS makes this an ideal option. Indeed, research shows that the general populace is far more likely to respond to a text message than an email, as people’s normal behaviour with the medium is to reply immediately.

This infographic from Neon SMS in Ireland analyses the three main marketing communication channels, picking out the main pros and cons of each one. Selecting the most appropriate medium for your campaign could prove to be the difference between enormous success and expensive failure.

Mobile, Operating Systems, Phones

iPhone OS 3.0.1 Update Is Officially Available For Downloading, Solves SMS Hacking Issues

Apple has finally released iPhone OS 3.0.1, to handle those SMS vulnerability problems that allowed evil backdoor malwares to penetrate your machines and viciously attack them – Now it won’t happen, thanks to the new patch Cupertino has delivered. The new iPhone OS 3.0.1 update is up and available for downloading via your iTunes, sized at 280MB, so hit the app and get it now.

Update: Here’s what Apple’s speaker, Tom Neumayr, had to say about the issue:

“We appreciate the information provided to us about SMS vulnerabilities which affect several mobile phone platforms. This morning, less than 24 hours after a demonstration of this exploit, we’ve issued a free software update that eliminates the vulnerability from the iPhone. Contrary to what’s been reported, no one has been able to take control of the iPhone to gain access to personal information using this exploit.”

iphone-os-301

Accessories, Applications, Audio, Events, Games, Hardware, Media Players, Mobile, Music, News, Operating Systems, Phones, Video

Apple's iPhone OS 3.0 To Have MMS Messaging, Copy And Paste, P2P Connectivity And a Lot More (Now: Jailbreak)

Apple’s OS 3.0 preview event in Cupertino, California was just ended with some interesting announcements concerning hardware accessories, firmware tweaks, App Store business model improvements and some new games/software developments – answering most of our long lasting expectations. Although it was more of a conference, targeting third party developers, some of the news are all about iPhone’s consumers usability. That includes:

  • Copy & Paste capabilities.
  • MMS messaging support.
  • Forward and delete for multiple messages.
  • Peer-to-peer connectivity over Bluetooth for gaming and info exchange.
  • A2DP stereo Bluetooth add-on
  • Voice Memos.
  • A new home screen page with Spotlight feature, allowing universal search on the phone (like Palm’s Pre).
  • Shake To Shuffle function.
  • Landscape keyboard, available in Mail, Notes and SMS.

First event without Steve Jobs around, and everyone in Apple talks about a complete return to CEO position somewhere around June 2009. But illness matters aside, we’ve learned that the company craves for extra revenues, specially from third-party applications. That is why developers will be able to include subscription fee inside paid apps, together with optional paid content that can be purchased directly from the app itself (like T-shirts and other stuff). Developers will also be able to build apps combined with Google Maps or connect with hardware accessories, such as computer speakers, keyboard and even a blood pressure monitor, through their applications. The new package will include 1,000 new APIs, allowing push notifications (at last), in-game voice use and built-in tethering functionality, that will hopefully work in the future. Other than that, users will get auto WiFi login around hotspots, full parental controls over TV shows/App Store apps and even Bluetooth functionality, in case you’re a 2G iPod touch owners.

OS 3.0 Beta version for developers is now available in here. The other 3.0 firmware update for consumers will be launched in the summer, free of charge. Those who hold iPod Touch devices in their hands will have to pay the usual annoying fee (which stands at $9.95), to get the new version.

Update1: checkout the video after the break.

Update2: iPhone OS 3.0 beta 2 was just released (for developers) and looks like we’re about to get the opportunity to use up to 11 home screens instead of the 9 screens limit on the current one. Additionally, Apple will finally add the push notifications feature in the upcoming version, so here’s a good reason to look forward for something.

Update3: You’ve guessed it right, the guys at QuickPwn have just kicked in with their latest release, which jailbreaks Apple’s OS 3.0 for free use. As always – at your risk – just to the following link, as download is available in here.

Update4: Looks like you’ll also get Voice Control (which stands for voice dialing), together with some other goodies like video recording, auto-focus camera, a compass and a digital battery indicator.

[Apple]

Continue reading Apple's iPhone OS 3.0 To Have MMS Messaging, Copy And Paste, P2P Connectivity And a Lot More (Now: Jailbreak) →

Applications, Phones

iPhone Gets Home-Screen Widgets With IntelliScreen

IntelliScreen is a cool iphone application that lets you glancingly review all your important data, including recent emails, SMS messages, RSS feed headlines, calender events and weather reports, from your home screen (“slide to unlock screen”), without the need to unlock the phone. The application is fully customized and enables personalization at your choice. Mind you, it’s in beta version and may caused problems, crashes or even data erasion, so be careful and backup your stuff, or be patient and wait for the official release. However, if you think you are pros, you can install it from the Installer.app (instructions here).

iphone-IntelliScreen

[via lifehacker]