Tag Archives: tips

Business

4 Sure-Fire Ways to Save Money During the COVID 19 Pandemic Outbreak

The entire market around us has shut down.

We are now finding ourselves lock inside our house without any chances to mitigate or interact with friends outside. Lockdown is in effect biasing us to our own home doors and not allowing us to go and interact with businesses, shops, visit malls, or theaters. All public places have now come to complete closure and as a result, many individuals have lost their jobs and their lives have come to an abrupt hold. Amid the chaos, one of the major concerns among these individuals is how exactly can they ensure their money can be secured. What lies ahead we do not know, but what we can harness today, is something that we do know. Our assets, our money, our savings! It’s all we have for survival.

Today, we are going to talk about 4 ways how each and every single one of us can save money. These lessons will not only help you to secure your finances during the pandemic but it will surely exceed it.

So without further ado, here are 4 interesting lessons on how one can secure their finances.

Lesson # 1: Organize Your Finances

Has the pandemic taken its toll on your already? Have you just lost your job or you’ve come to a spot where you’ve to spend your emergency funds? If you feel panicky or hyped up with anxiety, don’t fret.

Instead, go ahead and calculate how much are you left with and how long can you survive on it.

Now take out your notebook, jot down all your expenses in one place, and analyze how much you’re spending per week? Is there some way you can cut down on the luxuries if you can then there’s no better time than now to do it. Now compare the end results with the amount of money that you might get either from the government or some secondary source of earning. If you don’t have one, try searching up an online job at Glassdoor or LinkedIn. There are many options on how to make money.

Analyze how long you can survive & establish a median between your earnings & your expenditures.

Lesson # 2: Minimize Your Billing Expenditures

There are several mortgage lenders and capital financing firms out there who are more than willing to lend money at the hour of your need. They have helped many businesses survive when they were going through a tough time. They have plenty of investments and right now, many of these capital investors are interested in helping those who have experienced a reduction in income or totally lost their jobs. If someway, you can reach these guys and show them that you’re in need, they just might help you. Getting helped by lenders is one thing but at the same time, it is important that one must cut down on his/her expenditures too. Again, I would like to emphasize money is a necessity right now.

For example, if you are burdened with credit card debts, you can always reach out to your bank and ask them to do you a favor by waving it off during this moment of crisis. If they do not agree, then you can ask them to at least lower the interest rates or completely mitigate them as survival gets difficult.

Such practices may make you sound needy but desperate time calls for desperate measures.

Lesson # 3: Ask For Discounts Where You Can

Businesses are at a demise and right now they are selling products at great deals and discounts. If you can cut down on cost some way, it’s by asking others to offer you a discount. So what if a store is not offering a good percentage off on a product/service, you can always choose to ask them for a discount on your own. Go ahead, be a little blunt and shameless, ask if they are willing to give you a discount on the following product or service because of the COVID outbreak. Who knows, you just might get a chance to purchase a product even at half the price from the original being in the moment.

At the same time, also offer them your help if in some way you can assist them, such as promotion.

These tactics can come in real handy because it’s all that businesses want right now, and if you can offer them this, you are capable of getting a decent discount & at the same time help businesses run.

Lesson # 4: Don’t Fret, Be Grateful for What You Already Own

Trust me!

The last piece of my cake of advice is, be grateful for all that you have right now.

Do you know that there are many people whose lives are in a much worst state than your own? There are plenty of homeless people who haven’t had a proper meal in days. They are living in the corner of the dumps, and on the streets where the virus is the most vulnerable and can infect them very soon. They don’t have access to clean drinking water, a roof for shelter, no proper hygiene, no food!

Such are the conditions for many and at times like this, when you the blessings of a roof and shelter, when you have food stocked up at home, or access to pure drinking water, then you must be grateful.

Pray and thank God for the blessings you have!

He surely works in mysterious ways.

So that’s the end of my article… I hope these lessons may have helped you decide what is best for you. If you enjoyed reading it, please feel free to share your comments with us and I will contribute more.

Marketing

9 Effective Email Marketing Tips That’ll Help You Generate More Leads and Revenue

Leads, leads, leads, they are wanted by everybody, and once you have some, you want more. When you do get longer, you want far many better-quality ones. It’s all part of conducting business. When we have done a survey of small business owners earlier this year, 45 percent of them said their biggest challenge is revenue generation.

Getting them is another matter while everybody wants more leads. Lead generation is a whole specialty unto itself. There are lots of strategies. Some are more successful than others, and some are more expensive. Most experienced salespeople enjoy the ways that were proven. The lead generation tactics which don’t cost an arm and a leg do not need a staff of ten and do not expect a degree. Just like useful, that is a humble old email.

In its crux, marketing is about building confidence with your own existing and potential clients. To accomplish that, you may work with a personalized transactional email, a promotional email, free shipping coupons, and anything else that will encourage devotion. Email creates a brief list of approaches for lead creation, but Ascend reminded all of us it is. The email came in as the most effective online tactics for lead production.

Read on if you would like to test out the # 1 technique for lead gen, or if you want some new ideas for how exactly to get your email lead gen better. All these are some of the methods around:

Effective Newsletter

A newsletter is a traditional means of boosting your brand and staying on top-of-the-mind of one’s visitors. However, what Entrepreneurs miss would always be to make them enlightening and relevant to their clients. Most of the newsletters are too self-promotional when they should be quite the opposite.

It’s necessary to continue to keep the viewer and their interests once you craft a message. Build the information of most newsletters based on customers their interests, pain points, frequently asked questions. You may also consult with several eBooks’ newsletters (based on web analytics along with societal networking metrics), that you’ve sent before and design accordingly.

More Cost-Effective than Traditional Marketing.

Email marketing is relatively inexpensive in comparison with other traditional marketing tactics such as direct mail and print press. While these conventional print marketing tactics require you to shell out money on printing and advertisement space, email marketing requires just a small investment of resources and time at developing content. Along with relatively low operational expenses, email marketing additionally offers an attractive return on investment (ROI). According to a report from DBS Data, organizations can expect an average yield of 38 for every $1 they spend on marketing.

Peoples Check their Email Almost Everyday

How often you open your email on the mobile product or your pc? Whether it’s work-related or personal, most people today check their email at least once every day to see what new messages they have received. To make sure, they assess their inbox 20 times each day. And 68.9 percent of those recipients receptive marketing messages using their mobiles 2-3 days each week. It usually means that email marketing provides small businesses the advantage of getting before their audience. The easy fact your customers check their email every day could be the essential benefit.

Automate your Sales Cycle

Email marketing automation allows you to boost your earnings cycle. Your business can utilize email automation tools to develop trickle campaigns, which send email messages to individuals within a group program, helping you make automated touchpoints with clients.

You might set automation attempts up to trigger specific messages when an individual chooses an action on your website. For example, if the customer visits your pricing site but then leaves your site, you can reach out to them via an automatic message to be sure they haven’t any further questions.

Easy to Track and Measure

With email marketing, you can look at how many people reading are starting, and even clicking through your articles. It enables you to see just how much of a return on investment these campaigns are currently offering your business and to decide if your email promotions are successful. Since you make alterations to messaging subject lines and kinds of supplies, you’re able to carry on to track success to find out which strategies are bringing you the most useful results.

Reach an Already Engaged audience

Email marketing is one of that only platform which consumers ask to receive. Messages sent by most organizations using the platform to people individuals who have signed up to get them. It will enable conversions that are higher as a company is targeting.

It is possible to send unsolicited marketing messages. However, this is only likely to frighten consumers and lead to a brand image. As a business that offers email marketing applications, we suggest that you don’t use lists for the email marketing — as the outcomes, you’ll notice from acquiring customers and growing your record will cause results.

People Prefer Email

Customers and your leads are more inclined to see and do it on your marketing emails because lots of these are currently excited about receiving this kind of communication from you. According to Marketing Sherpa, 72 percent of U.S. adults prefer email communications from businesses. That compared to only 17 percent of U.S. adults that prefer communicating through social networking channels.

Content is Shareable

Make your email content sharable. It helps enhance your reach and deliver networking. Add share buttons in your email, which let Making your email marketing content shareable and accessible.

You Can Reach People on Any Device

More and more people are assessing their email from their mobile devices. Based on the most recent figures published, 41.9 percent of email opens using smartphones. What does this mean for your business? You may use email marketing to reach people no matter what sort of device they’re on, improving visibility, or where they are and reach over time. Make sure that your mails are simple to open and read from mobile devices, paying attention to image sizes as well as the total amount of text.

 

Marketing

Best practices for writing a follow-up email

Technology has certainly changed the way we talk to and reach out to established and potential customers (and family and friends, of course). Sure, we can “talk” to them broadly when it comes to websites and social media—letting everyone in on events and news and important information. But email has replaced a lot of the one-on-one conversations we used to have on the phone or in person. And email has become a great way to introduce, or to re-introduce, oneself to those potential and established customers.

That’s why one of the worst feelings is when you reach out to someone and don’t hear anything back—just silence. There are lots of questions that probably race through your head. So what do you do—abandon email as communication the second time around? On the contrary: Sending a followup email is something you can and should do, and can do well. This graphic explains it.

When They Don’t Respond, Here’s How You Write a Follow-Up Email

General

How to Create a Winning Daily Routine

Imagine, for a moment, some of the most famous business people of the recent age. Take Steve Jobs, now deceased, who was the face and genius behind Apple for decades. He was always, always in a black turtleneck and jeans whenever he was in the public eye—and when he was at work, too. The same with Mark Zuckerburg, genius behind Facebook. He’s always in jeans and a hoodie.

At first glance, it might seem like laziness or lack of caring in those decisions; after all, they’re super smart people who revolutionized the world. But there’s more to it than that. By choosing the same thing—by following the same routine—those tech giants eliminated the precious spare minutes that they might have needed to pick a work outfit. Rigorously following that routine gave them more mental space—and you can do the same thing. Use this graphic to find out how.

 

Social Media

Everything You Need to Know About Social Media Marketing for Retailers

Social media is a major part of today’s world. With Facebook recently announcing that over 2 billion people now have a Facebook profile, there simply is no way to ignore its existence. As a brick and mortar retailer with no online selling option, the lazy view would be that you don’t need a social media presence but this couldn’t be further from the truth. The likelihood is that a portion of the people in your store are likely using social media while in the store (perhaps creating a Snapchat story or an Instagram post) or else they used social media in advance of their visit to your store. Of course it is vital to note that social media requires effort and time and it’s difficult to see the tangible results for the effort you put in.

That’s why it is so important to be measured in your approach to social media and not invest a load of time recklessly creating various platforms. It’s not simply about creating the likes of a Facebook page for example because that page also needs to be maintained and populated and someone has to be assigned the responsibility of doing that. The guys over at Storetraffic have put together this infographic which details everything you need to know about social media to make a start for your brick and mortar store. Check the full details out below!

software

7 Photoshop Tricks Every Beginner Should Know

 

If you are serious about online marketing, basic design skills are a must. Whether you want to make a few quick adjustments to a photo before posting on Facebook, or need to change a banner ad for your new campaign, Photoshop is the undisputed king of design software that will let you create virtually any look you want.

Photoshop is so comprehensive that it can be overwhelming to the beginner. With the ability to do just about anything, where do you start?

We suggest starting with the basics. Here are seven basic Photoshop skills you will use again and again as a marketing professional.

Using Layers

Layers let you move, arrange and edit objects and/or text independently. This vital feature is a super time saver. Knowing how to create, delete, group and merge layers lets you easily edit and repurpose your photos and other digital files.

Straighten a Picture

Using your own photos keeps you safe from copyright issues. However, it’s easy to snap a photo only to discover that it’s out of kilter. You can salvage crooked pictures in a flash with Photoshop’s ruler tool, once you know how.

Create Adjustment Layers

Sometimes you need to play with your design a bit before you come up with the right look. However, you might not want to lose the original. Instead of creating a lot of confusing duplicate layers, Photoshop lets you easily create an adjustment layer that lets you apply an effect, and toggle back and forth between options with a click of the mouse.

Remove Spots and Blemishes

Little imperfections such as pimples or stains can ruin the impact of what you’re trying to sell. It should come as no surprise that Photoshop has a tool you can use to make those annoying blemishes disappear. You can learn how to use it in two minutes or less.

Remove Red From Eyes

Sure, you might have stayed awake all night setting up your latest funnel, but there’s no reason to look like it. Just reach for Photoshop’s red-eye tool, and you can banish those flash photo demon eyes forever in about three clicks.

Isolate an Object

If you design ads, web pages or virtually any other piece of marketing material, you will often want to place an object over a different background, or eliminate the background altogether. There are a number of ways to do this. Some take hours, others only minutes. Needless to say, the sooner you learn the quick solutions, the better.

Apply an Effect to an Object or Text

Photoshop offers a wonderful array of effects you can use to spice up any object or text in your design, including drop shadow, bevel, glow, and many more. Adding them is almost too easy — once you know how, you may need to hold yourself back from going overboard!

Get Started Learning Photoshop

Check out the slideshow below for step-by-step instructions on how to do all of the basic Photoshop skills in this article.

 

 

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Author Bio: Rocco Lungariello is a Marketing and Social Media Content Creator at New Horizons. He has been generating content surrounding the IT Industry for more than four years.

General

How To Hold More Effective, Successful Meetings

 

If they were giving out awards for work things you loved, one of the last things to ever get noticed would be meetings. In fact, nearly half of all employees said meetings are their single biggest waste of time. But there’s no way that meetings are going away. We’re dependent on them, and we hold about 11 million meetings each and every day, consuming over thirty percent of employees’ time. The solution, however, isn’t as hard as you might think. Setting an agenda, choosing a meeting type, even limiting attendance and technology can help. This graphic can help you take control and love your meetings more.

What you should do when meetings don’t meet expectations