You’ve invested a lot into your lead generation website to get eyes on it, but it’s not enough that people just look at it. It’s extremely important that your lead generation website is able to drive visitors to conversion, and what you might not know is that they need to convert right away. Straight North examined more than 300,000 sales leads and discovered something surprising — 84 percent of conversions happened on the first visit. When visitors came back to the page multiple times, their chances of converting plummeted.

The following presentation outlines these shocking statistics, and lays out some tried-and-true methods for re-engineering a website to drive higher conversions on the first visit. After all, there’s too much riding on your website to leave anything to chance, especially when the chances become so much slimmer with each visit.



Author Bio: Brad Shorr is Director of Content Strategy at Straight North — an Internet marketing agency that provides SEO and PPC services — and has more than 25 years of marketing and sales experience. Brad has been featured on leading business sites including Forbes and Entrepreneur.

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