Most retailers will have at the very least set up the main social media profiles. The problem is that not many people use their social media profiles effectively and they generally only update sporadically. This infographic from Colourfast will hopefully help as it looks at how retailers can use social media to boost in-store sales. The reality is that a well-managed social can help to drive your business forward so it really isn’t an area that should be ignored.
Communicating with your customers on social media has become just as important as over email or over the phone so it might be worth hiring a social media manager or at the very least have someone within the company who has experience with social media keeping them updated.
See the full infographic now to learn about how your store can use social media more effectively. Hopefully you will learn a few things from it.