Tag Archives: automation

Leads, leads, leads, they are wanted by everybody, and once you have some, you want more. When you do get longer, you want far many better-quality ones. It’s all part of conducting business. When we have done a survey of small business owners earlier this year, 45 percent of them said their biggest challenge is revenue generation.

Getting them is another matter while everybody wants more leads. Lead generation is a whole specialty unto itself. There are lots of strategies. Some are more successful than others, and some are more expensive. Most experienced salespeople enjoy the ways that were proven. The lead generation tactics which don’t cost an arm and a leg do not need a staff of ten and do not expect a degree. Just like useful, that is a humble old email.

In its crux, marketing is about building confidence with your own existing and potential clients. To accomplish that, you may work with a personalized transactional email, a promotional email, free shipping coupons, and anything else that will encourage devotion. Email creates a brief list of approaches for lead creation, but Ascend reminded all of us it is. The email came in as the most effective online tactics for lead production.

Read on if you would like to test out the # 1 technique for lead gen, or if you want some new ideas for how exactly to get your email lead gen better. All these are some of the methods around:

Effective Newsletter

A newsletter is a traditional means of boosting your brand and staying on top-of-the-mind of one’s visitors. However, what Entrepreneurs miss would always be to make them enlightening and relevant to their clients. Most of the newsletters are too self-promotional when they should be quite the opposite.

It’s necessary to continue to keep the viewer and their interests once you craft a message. Build the information of most newsletters based on customers their interests, pain points, frequently asked questions. You may also consult with several eBooks’ newsletters (based on web analytics along with societal networking metrics), that you’ve sent before and design accordingly.

More Cost-Effective than Traditional Marketing.

Email marketing is relatively inexpensive in comparison with other traditional marketing tactics such as direct mail and print press. While these conventional print marketing tactics require you to shell out money on printing and advertisement space, email marketing requires just a small investment of resources and time at developing content. Along with relatively low operational expenses, email marketing additionally offers an attractive return on investment (ROI). According to a report from DBS Data, organizations can expect an average yield of 38 for every $1 they spend on marketing.

Peoples Check their Email Almost Everyday

How often you open your email on the mobile product or your pc? Whether it’s work-related or personal, most people today check their email at least once every day to see what new messages they have received. To make sure, they assess their inbox 20 times each day. And 68.9 percent of those recipients receptive marketing messages using their mobiles 2-3 days each week. It usually means that email marketing provides small businesses the advantage of getting before their audience. The easy fact your customers check their email every day could be the essential benefit.

Automate your Sales Cycle

Email marketing automation allows you to boost your earnings cycle. Your business can utilize email automation tools to develop trickle campaigns, which send email messages to individuals within a group program, helping you make automated touchpoints with clients.

You might set automation attempts up to trigger specific messages when an individual chooses an action on your website. For example, if the customer visits your pricing site but then leaves your site, you can reach out to them via an automatic message to be sure they haven’t any further questions.

Easy to Track and Measure

With email marketing, you can look at how many people reading are starting, and even clicking through your articles. It enables you to see just how much of a return on investment these campaigns are currently offering your business and to decide if your email promotions are successful. Since you make alterations to messaging subject lines and kinds of supplies, you’re able to carry on to track success to find out which strategies are bringing you the most useful results.

Reach an Already Engaged audience

Email marketing is one of that only platform which consumers ask to receive. Messages sent by most organizations using the platform to people individuals who have signed up to get them. It will enable conversions that are higher as a company is targeting.

It is possible to send unsolicited marketing messages. However, this is only likely to frighten consumers and lead to a brand image. As a business that offers email marketing applications, we suggest that you don’t use lists for the email marketing — as the outcomes, you’ll notice from acquiring customers and growing your record will cause results.

People Prefer Email

Customers and your leads are more inclined to see and do it on your marketing emails because lots of these are currently excited about receiving this kind of communication from you. According to Marketing Sherpa, 72 percent of U.S. adults prefer email communications from businesses. That compared to only 17 percent of U.S. adults that prefer communicating through social networking channels.

Content is Shareable

Make your email content sharable. It helps enhance your reach and deliver networking. Add share buttons in your email, which let Making your email marketing content shareable and accessible.

You Can Reach People on Any Device

More and more people are assessing their email from their mobile devices. Based on the most recent figures published, 41.9 percent of email opens using smartphones. What does this mean for your business? You may use email marketing to reach people no matter what sort of device they’re on, improving visibility, or where they are and reach over time. Make sure that your mails are simple to open and read from mobile devices, paying attention to image sizes as well as the total amount of text.

Computers, New

How AI is Changing the Future of Job Market

January 9, 2019 Mordecai Holtz

What else captures the imagination than artificial intelligence?

In the past, the very idea of human-manufactured intelligence stood as an allegory from anything from the pitfalls of mankind itself to the dangers of playing god. Today, however, AI is very much a reality and perhaps shows how well early science-fiction writing predicted a future of digital intelligence. What remains is a tremendous responsibility on the shoulders of us humans to create intelligent, yet ethical, technology – but not everyone sees it that way.

In the wrong hands, AI capabilities become an incredible weapon to fuel social unrest, political instability, support propaganda of authoritarian regimes, and even build an autonomous battlefield. In China alone there are over 200 million active surveillance cameras – nearly four times more than in the US. Utilized by the Chinese police along with high-tech facial recognition eyewear, law enforcement is able to scan the faces of every citizen, picking our criminals and gathering enormous amounts of data along the way. In some ways, AI seems to understand us better than we understand ourselves, for better or for worse, and while our lives may not always be on the line, our data sure is. AI phishing tools for hackers can hyper-target specific victims and quickly sift through datasets identifying the most vulnerable victims. Customized malicious links, nearly indiscernible from authentic links, can be generated in the blink of an eye targeted to individuals or entire databases.

Dr. Fei-Fei Li, director of the Stanford Artificial Intelligence Lab described a hope and noble intentions for AI – “Whether breakthrough occurs in Silicon Valley, Beijing, or anywhere else, it has the potential to make everyone’s life better for the entire world.” Where some leaders would see AI as a tool of mass control, this isn’t a sentiment shared by every forward-thinker. In 2017, Google built a project known as PAIR, or People + AI Research, with the simple yet deeply complex goal of building an AI that treats everyone equally. Tackling our own human biases, prejudices, and problematic thinking, this project begins with the good that evaluate and improve on the datasets that train AI itself, taking it right to the source.

From any perspective, it’s clear to see how powerful AI is. Early in 2018, Amazon opened its completely cashier-less grocery store that is still a successful operation today. A living example of AI in service industries and a small glimpse into a possible future of full automation, more and more service jobs may be on the chopping block in the coming years. By the mid 2030s, artificial intelligence and automation is predicted to hit 38%, potentially eliminating many US jobs. Industries like manufacturing, retail and construction are at the forefront of being hit the hardest. All told, millions of jobs could be lost to the cold hand o robotics but it’s what needs to happen in the meantime to reach this reality. Whilst 37% of people are concerned about automation cramping their positions at work, 73% of people say that technology will never replace the human mind, further reminding us that AI is only possible and will only go as far as we allow it to.

An automated future doesn’t necessarily mean more robots – if done right, it could mean more humanity. What does the future of AI look like to you? Detailed in this infographic are the current capabilities of automation, both for good and evil, and what responsibilities we all have to ensure that this technology works with us and not against us.

General

Jobs You Wouldn’t Expect To Be Threatened by Technology But Are

September 8, 2017 Technologer

These days, it’s hard to talk about the business landscape without bringing up automation. With technologies as diverse as machine learning, robotics and 3D printing business automation is changing poised to revolutionize society.

At this point you’ve probably heard about the autonomous drones and vehicles coming for transportation and retail jobs. If you’ve used online tax preparation recently, then you have an idea why there’s no hiring glut for tax preparers these days.

At this point, everyone knows what robotics means for factory jobs. But have you heard that your local bakery or news organization could someday be run by robots?

As automation becomes more advanced and more businesses reap the financial rewards, automated processes will take over more diverse roles within business. Here are some professions that may at first glance be robot-proof, but are becoming increasingly automated.

Masonry and Construction Workers

Like any profession, construction work has benefitted tremendously from mechanization. From the nail gun to the crane, it’s hard to imagine construction without power tools and equipment.

These days, robots are manufacturing building components in factories and laying bricks at construction sites. Drones allow one person to quickly survey sites that would have required a helicopter flight and team of personnel in the past.

It’s now even possible to “print” a house using computer modelling, concrete and a robotic “printer.” If people can hook up some cables and tubes and print a house in a day, what does that say about the future of construction jobs?

Farmers

Taxis, trains and drones aren’t the only vehicles that can be automated. It isn’t hard to imagine fleets of robotic tractors and combines rolling across gentle rural hills. However, automation can do a lot more than plow fields on the farm.

Machines are being created now that will allow farmers to weed and prune plants without the help of human workers. There are even robots milking cows in Germany.

Automated farming isn’t expected to really start paying off for another few years, but about 10 percent of farms in the U.S. have already begun switching. That means fewer and fewer jobs for humans in the coming years.

Office Workers

Blue collar jobs have been among the first and hardest-hit types of work to become obsolete at the hands of robots. But factory workers aren’t the only ones whose jobs are being automated away.

Tasks that used to require entire high-rises full of workers are now being done by small teams. Personal computers have already revolutionized business offices, and that trend is showing no sign of slowing down as artificial intelligence makes it possible to automate even more.

Accounting is one area that has benefitted from automation, thanks to the increasing intelligence of software and digitization of documents. It’s now possible to oversee an accounts payable system that would have at one time required a dozen workers and a warehouse of paper with automation software.

Customer service employees are also being increasingly replaced by chatbots and other software designed to mimic human interaction. As more and more clerical and office jobs are automated, the perception that business automation is a blue-collar problem will become increasingly antiquated.

Journalists

It seems like writing would be a profession unlikely to become automated. However, automation is becoming increasingly responsible for the financial reports, sports updates and other content we read and watch each day.

Machines excel at combining data, but what they haven’t been great at is providing context. Thanks to machine learning, language processing is becoming increasingly sophisticated.

Business like the Associated Press, Comcast and Yahoo have been using automation to create reports for a few years now. Content is now being generated at a rate that would have required thousands of workers located around the world in the old days.

Machines aren’t yet able to reliably gather first-hand information and turn it into a compelling human interest piece, so the machines aren’t yet here to replace human writers. However, as machine learning and language processing becomes more advanced, the trend of needing fewer humans to accomplish more won’t be stopping any time soon.

Bakers

Yes, even your local artisanal bakery may someday be automated thanks to automated baking systems that produce consistently high quality loaves. Automation helps bakers to reduce waste and produce a consistent product, so it makes sense for them to adopt it where they can.

Larger bakeries are much like factories and have already been reaping the rewards of automation. In the past, automation has made the most sense for large-scale operations.

But as it becomes easier and more cost-effective to automate processes in small business such as artisanal bakeries, automation will begin to penetrate further into our work lives in unexpected ways.

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Author Bio:

Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them.