Tag Archives: photoshop

software

7 Photoshop Tricks Every Beginner Should Know

 

If you are serious about online marketing, basic design skills are a must. Whether you want to make a few quick adjustments to a photo before posting on Facebook, or need to change a banner ad for your new campaign, Photoshop is the undisputed king of design software that will let you create virtually any look you want.

Photoshop is so comprehensive that it can be overwhelming to the beginner. With the ability to do just about anything, where do you start?

We suggest starting with the basics. Here are seven basic Photoshop skills you will use again and again as a marketing professional.

Using Layers

Layers let you move, arrange and edit objects and/or text independently. This vital feature is a super time saver. Knowing how to create, delete, group and merge layers lets you easily edit and repurpose your photos and other digital files.

Straighten a Picture

Using your own photos keeps you safe from copyright issues. However, it’s easy to snap a photo only to discover that it’s out of kilter. You can salvage crooked pictures in a flash with Photoshop’s ruler tool, once you know how.

Create Adjustment Layers

Sometimes you need to play with your design a bit before you come up with the right look. However, you might not want to lose the original. Instead of creating a lot of confusing duplicate layers, Photoshop lets you easily create an adjustment layer that lets you apply an effect, and toggle back and forth between options with a click of the mouse.

Remove Spots and Blemishes

Little imperfections such as pimples or stains can ruin the impact of what you’re trying to sell. It should come as no surprise that Photoshop has a tool you can use to make those annoying blemishes disappear. You can learn how to use it in two minutes or less.

Remove Red From Eyes

Sure, you might have stayed awake all night setting up your latest funnel, but there’s no reason to look like it. Just reach for Photoshop’s red-eye tool, and you can banish those flash photo demon eyes forever in about three clicks.

Isolate an Object

If you design ads, web pages or virtually any other piece of marketing material, you will often want to place an object over a different background, or eliminate the background altogether. There are a number of ways to do this. Some take hours, others only minutes. Needless to say, the sooner you learn the quick solutions, the better.

Apply an Effect to an Object or Text

Photoshop offers a wonderful array of effects you can use to spice up any object or text in your design, including drop shadow, bevel, glow, and many more. Adding them is almost too easy — once you know how, you may need to hold yourself back from going overboard!

Get Started Learning Photoshop

Check out the slideshow below for step-by-step instructions on how to do all of the basic Photoshop skills in this article.

 

 

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Author Bio: Rocco Lungariello is a Marketing and Social Media Content Creator at New Horizons. He has been generating content surrounding the IT Industry for more than four years.

General

How to Upgrade Your Smartphone Camera Using Apps

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Nearly all of us take photos using our phone’s camera; those who don’t are likely pro photographers with separate professional DSLR cameras and some very bulky lenses. For the rest of us, taking a good picture depends on two factors: the quality of our phone and the right apps to fill in the blanks.

Buying a good phone isn’t the harder of the two things to figure out; most of the more expensive phones come with the better cameras. Assuming you’re at the second step, you’d probably like to know which apps to use so you can take awesome photos for your Instagram account or to keep to yourself.

Look no further; here are some great apps to make your photo dreams come true.

Android Users

taking-a-picture

Camera Zoom FX

Of all the photo apps available for Android, few come with higher recommendations from professionals and everyday users alike than Camera Zoom FX. With a host of features and a friendly interface, this app helps avoid common pitfalls that default apps frequently leave our cameras suffering with, including:

  • Reducing blur with image stabilization
  • Maximizing resolution with your phone’s megapixel count
  • Dozens of filters and frames for altering a photo’s mood

Moreover, Camera Zoom FX also hosts one of the simpler control schemes, complete with voice activation and full manual DSLR options to make your camera work overtime. The professional version only costs a few dollars, and it’s sure to be a purchase worth your while. In 2014, it was Lifehacker’s choice and remains the favorite of millions to date.

Open Camera

As a huge fan of open source software, I can’t recommend Open Camera enough because it truly has the best interests of its users in mind. With full support for Android’s Camera2 API, it hosts a variety of features that seem to be growing with every passing day. Its open source nature means that the only limits the app has are the ones you impose on it.

Like Camera Zoom FX, Open Camera allows you to adjust ISO, exposure time, and focus distance manually. It also allows for GPS tagging when you take a shot and comes with a considerably better price tag: free! The downside may be that it seems to have fewer effects, but as an open source app, that’s always something that can be added down the road.

PicSay Pro

Sometimes taking the picture isn’t enough. Having a good photo editing app can complete your photographic masterpiece, and you won’t find one much better than PicSay Pro on Android.

With most of the features that a desktop photo editor has, PicSay Pro allows you to fix issues with red eye, sharpen blurry shots, and apply numerous effects and edits to spice up otherwise dull images. The free version has quite a few options as well, but with the pro version you get a much more complete package.

iOS Users

take-photos-with-iphone

Camera+

Not only is Camera+ an old staple, it also continues to dominate much of the iPhone photo world because it really does work that well. Thanks to Camera+’s manual option, you’ll have considerably more control over how your photos turn out. Even if things don’t look so great at first, the post photo touchup tools are enough to bring any picture you take back to life.

For Apple Watch users, there’s also support for controlling your camera from a distance.

Manual

Users seeking a cleaner, yet more technical, camera app might consider using Manual, as it not only allows you to take total control of your shots, but it also allows you to look at past photos to see the settings you were using at the time. This can be especially useful as you learn to make your phone’s options work for you.

Notably, Manual remains one of the easier to use apps despite having unique technical options.

Snapseed

While it might seem a tad ironic that one of Apple’s best photo editing apps is published by Google, it doesn’t make Snapseed any less powerful. Snapseed is one of iOS’s most popular apps for good reason: It’s easy to use for beginners, yet has features that can be fully put to work by more professional photographers.

Its filters focus on classic, tasteful touchups rather than cheesy effects. As with any editor, it has all you’ll need to fix up color distortion, sharpness and the dreaded red eye.

Best of Both Worlds

Just because Android and iOS run on separate platforms doesn’t mean there aren’t apps that work for both. For those with more than one type of device, it’s nice to be able to transition using the same app on both platforms.

Instagram

Despite being predominantly a social media platform, Instagram has really made strides since its inception in 2010, both as a powerful source of influence in the fashion world and as a genuinely decent camera app.

While Instagram may not be quite as potent as some of the more focal camera apps, it still offers enough filters and effects to liven up your photos. More importantly, Instagram also makes the transition to sharing your works of art with the world that much quicker. If you haven’t tried using Instagram for photos, it’s worth a shot.

ProShot

As versatility goes, ProShot has quite a bit to offer. Not only is it available for iOS and Android, but it also works for Windows devices as well. Like the other services above, it has all the manual options available (ISO, etc.) but also an in-between setting for convenience and less advanced users, which they call “semi-manual.”

While not specifically for photography, I’m a big fan of ProShot’s video options, which support up to 4K quality and even have options for dealing with audio problems.

Adobe Lightroom Mobile

It should come as no surprise that Adobe continues to be one of the best photo editing apps out there. With loads of professional options, Lightroom is especially unique because it works together with Lightroom CC, another excellent tool to use if you bounce between your camera and your PC.

But don’t let the integration keep you from thinking the app itself isn’t feature rich; most of what you’ll find in Lightroom CC is in the mobile version, from gradient alterations to dehazing. The only real disadvantage is the cost, as Adobe runs this app on a subscription.

Final Thoughts

There are many ways to improve your phone’s camera. Camera apps and photo editing apps are a great way to do it on the cheap, particularly if you’re not interested in buying a third-party lens.

Just don’t forget to protect your device. Particularly if you’re using your phone in an urban setting with tons of free WiFi, you should also consider a Virtual Private Network (VPN) to keep your photos secure. Public WiFi is practically a nesting grounds for hackers waiting to steal valuable data, and your photos could be a prime target. Using a VPN ensures you won’t lose out on hard work by encrypting your internet connection and keeping criminals out.

Have thoughts about mobile photography? Tell us how you take great photos on your phone in the comments section.

 

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Author Bio: Cierra enjoys taking photos on her phone daily. Between playing with filters and settings, she also writes about internet security and how best to take care of your devices and accounts in an increasingly mobile world.