BlackBerry has built its reputation on its relationship with the business world. More than any other smartphone, BlackBerry’s long association with the corporate market has provided a good base for its success. The success of iOS and the growth of Android in 2011 has undoubtedly left manufacturer RIM in a weaker position in the UK, having been pushed into third place. However, the release of the new Bold range in 2011, with the Bold 9790 at the centre of the campaign, and the release of the new operating system, BB7, means BlackBerry is taking on its competitors and reinforcing its position in the business world.
The Bold 9790 includes many of the same features that have made BlackBerry a popular business brand, including the ability to set up different email accounts and instant messages, to multitask and browse the web while working on other platforms. It also includes some new features, like the ability to separate a personal and business profile within the one device. There are also different apps that can be downloaded to further utilize and maximise the ability of the Bold 9790 to meet the needs of the business community. Here are the top five.
Social Media networks like Twitter are becoming increasingly important for businesses as they allow people to share their commercial knowledge and connect their brand with consumers. Apps like UberSocial are ideal for BlackBerry as they allow users to manage multiple accounts and tweet easily on the move using the devices QWERTY keyboard.
Dropbox is a feature many will use day to day in work, allowing them to share documents and material remotely. BlackBerry App world has a version of the software that allows users to share and read documents on their drop box on their device.
Battery Booster is ideal for those who need their BlackBerry from the beginning to the end of the working day and might not have access to a charger. The app stops different applications which are draining the battery to ensure optimum performance and saving battery life for those apps you need most.
BlackBerry Traffic provides an up to date service which can be vital to make sure you get to meetings and appointments on time. The app gives information about roads that are closed and plans routes, gives an idea of traffic congestions and provides an estimated time of arrival making it easier to plan a journey.
The business day can be a busy one and often it is difficult to keep up to date with what is happening in the world. BlackBerry News is an app providing an RSS feed of the latest news headlines, allowing users to scroll through and get an update on developments. Easily to scroll through and read it makes it easier to catch up on the train or over lunch.
Apple and Android have both been making inroads into the business market over the last twelve months. RIM has seen its BlackBerry phone deals fall below a 20% share in the UK smartphone market. Their new launch of the Bold range, in particular the 9790 and the new OS7 is designed to catch up with its competitors and provide a new and improved platforms for the business market. These apps are designed for BlackBerry to make the working day a little bit easier.
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This Article was written by Simon Drew from Best Mobile Contracts
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