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Marketing, Social Media

How to Use Social Media to Boost In-Store Sales

Most retailers will have at the very least set up the main social media profiles. The problem is that not many people use their social media profiles effectively and they generally only update sporadically. This infographic from Colourfast will hopefully help as it looks at how retailers can use social media to boost in-store sales. The reality is that a well-managed social can help to drive your business forward so it really isn’t an area that should be ignored.

Communicating with your customers on social media has become just as important as over email or over the phone so it might be worth hiring a social media manager or at the very least have someone within the company who has experience with social media keeping them updated.

See the full infographic now to learn about how your store can use social media more effectively. Hopefully you will learn a few things from it.

Social Media

The Latest Trends In Social Commerce

Social media has completely turned our lives upside down. You can find there almost anything. Everything from funny dog memes to serious issues like the coverage of elections and more.

People spend more and more time on their social media pages. It is fun to be able to share something and get instant validation in the form of likes or shares. You see something you like, share it and get kudos from others in your circle.

It is something that is unique to social media and something that big brands are capitalizing on big time. And, who can blame them? Getting something to go viral means big bucks. Add in a “Buy” button enabling clients to buy instantly on that page and it’s as if you are printing money.

Take industry giant Nike Football, for example. With over 45 million followers, all that the company needs to do is to release the latest Nike promos or Nike vouchers on social media, build a little hype and watch the sales come in.

The benefit of enabling a “Buy” feature on social media is that it makes the process of buying just that little bit more effortless. Making buying easier for clients is something that was first proven to be successful by Amazon when it introduced the “one-click” buying software.

With 28.1 million followers on Facebook, it has become clear that even Amazon acknowledges the importance of social commerce. It is more than just the flavor of the month now and you ignore the concept at your own risk.

Would you like to know more about social commerce and social networks? We have summed up for you the highlights in the infographic below.

Social Media

The Future of Social Media [Infographic]

 

Since the dawn of social media, it’s been evolving and growing at a rapid pace. As we move through 2016, that trend will continue, but where is all of this going? More importantly, if you’re trying to market a business or a blog, how can you stay ahead of the curve?

Today we’ll look at the future of social media, followed by an infographic that helps you make the most of your efforts on today’s platforms.

Predicting the Future of Social Media

Over at on blast blog, I’m always looking to the future, whether it’s in the world of blogging, social media, or anything in between. I’m a big fan of staying ahead of the curve. So, let’s look at social media’s upcoming trends.

The first trend we’ll see coming down the pipeline is more integration in the workplace. For years, companies tried to keep their employees off of Facebook during work hours, but now those same social tools will become crucial to the business.

Things like Facebook For Work are allowing employees to utilize the connected nature of social media to increase their efficiency. While most businesses are also using blogs, we’re going to see a lot more people stop working in offices, and instead work from home.

Entrepreneurs are beginning to see the potential of their blog post ideas in the realm of business, and that’s leading to more bloggers promoting their content on social media. In addition, new types of content like video and virtual reality will become important to implement into your online strategies.

Becoming a Social Media Master (Infographic)

Knowing the future is only half the battle. Now you should use the infographic below to understand the how’s and why’s behind social media platforms. Let us know how it helps you in the comments below!

Social-Media-Image-Sizing-Cheat-Sheet (6)

 

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This is a guest post by Matt Banner. You can read more from him on his blog, OnBlastBlog.com