Social media has completely turned our lives upside down. You can find there almost anything. Everything from funny dog memes to serious issues like the coverage of elections and more.
People spend more and more time on their social media pages. It is fun to be able to share something and get instant validation in the form of likes or shares. You see something you like, share it and get kudos from others in your circle.
It is something that is unique to social media and something that big brands are capitalizing on big time. And, who can blame them? Getting something to go viral means big bucks. Add in a “Buy” button enabling clients to buy instantly on that page and it’s as if you are printing money.
Take industry giant Nike Football, for example. With over 45 million followers, all that the company needs to do is to release the latest Nike promos or Nike vouchers on social media, build a little hype and watch the sales come in.
The benefit of enabling a “Buy” feature on social media is that it makes the process of buying just that little bit more effortless. Making buying easier for clients is something that was first proven to be successful by Amazon when it introduced the “one-click” buying software.
With 28.1 million followers on Facebook, it has become clear that even Amazon acknowledges the importance of social commerce. It is more than just the flavor of the month now and you ignore the concept at your own risk.
Would you like to know more about social commerce and social networks? We have summed up for you the highlights in the infographic below.