Asus is upgrading its Eee Pad Transformer Android tablet lineup, launching the Transformer Prime, a 10.1-inch Super IPS plus slate with the first Nvidia quad-core Tegra 3 CPU running on board. This powerful device, which packs the latest and greatest technology available on market at the moment, comes with a stunning 1280 x 800 10-inch IPS screen that claims for 178-degree viewing angles and Gorilla Glass cover on top. In addition, it has an 8.3mm-thick body that houses 1GB of RAM, a GPS navigation module, SonicMaster audio system, Android 4.0 Ice Cream Sandwich for the OS (update), and a 1.2 MP front-facing camera, paired with an 8MP lens, sitting on its back. The rear one can auto-focus at f/2.4, and is powered by a back-illuminated CMOS sensor that allows you to capture up to 1080p video frames. In terms of ports, you’ll find inside a mini-HDMI output, 3.5mm audio jack, and a microSD slot, while the battery will deliver up to 12 hours in one single charge, and storage wise, you get to choose between the 32GB version that is about to retail this coming December for $499, or the 64 gigs that will set you back for $599. Finally, there’s an optional mobile keyboard dock, but you’ll obviously need to splurge $149 more. Naturally, it will ease your typing efforts and speed up your projects on-the-go. You will find an integrated USB 2.0 port built into it, and a full-sized SD card slot. It’s a Tegra 3 machine and we’re looking forward to testing it ourselves, furthermore. Until then, you can hit the jump and read the full PR blurbs, or so.

Update1: Checkout the Eee Pad Transformer Prime in action, running Shadowgun at buttery smooth speeds. Hit the break to watch the video.

Update2: Well, looks like the Eee Pad Transformer Prime is finally coming out Stateside, and already available for your pre-orders in places like Amazon, B&H Photo, Tiger Direct and Best Buy. That’s $500 for the 32GB version and $600 for the 64 gigster, remember?

Update3: We’ve just added a quick Ice Cream Sandwitch demo video running on the Eee Pad Transformer Prime. Check it out after the break.

Update4: Looks like most Transformer Prime users are going to be very pleased with the latest news on the pipeline, as Asus officially announces an imminent release of the Ice Cream Sandwich update which is better known as the Android 4.0. It should start showing up all over the world whithin the next couple of hours, so stay tuned and get your brand new tablets ready.




ASUS Announces the Eee Pad Transformer Prime
Featuring the NVIDIA® Tegra® 3 Quad-Core Processor the Transformer Prime is designed to greatly enhance the mobile computing experience

Fremont, CA (November 8, 2011) – ASUS officially announces the world’s first tablet with the NVIDIA® Tegra® 3 quad-core processor – the ASUS Eee Pad Transformer Prime. The Eee Pad Transformer Prime is ultra-thin at 8.3mm (0.33″) and lightweight at 586g (1.29lbs) while featuring a stylish metallic swirl design with class leading enhancements including ASUS SonicMaster audio technology, an HD 8MP rear auto-focus camera with LED flash and battery life rated for up to 18 hours* when combined with the optional mobile dock. Pricing will range from $499** (32GB) to $599** (64GB), with the optional mobile dock accessory priced at $149**.

Incredibly Slim yet Incredibly Powerful
Featuring an ultra-slim form factor, the Transformer Prime is only 8.3mm (0.33″) thin and weighs in at a mere 586g (1.29lbs without dock). This makes watching movies, surfing the web, playing games, taking photos, finishing up homework or video chatting with friends or family so easy and natural that you’ll wonder if the Transformer Prime was designed specifically with you in mind. Its innovative metallic swirl design is made of aluminum for a secure yet extremely comfortable grip that comes in two gorgeous colors: Amethyst Gray and Champagne Gold.

The Transformer Prime is the world’s first tablet to feature NVIDIA’s next-generation quad-core Tegra® 3 processor. With the quad-core CPU, 12-core GeForce® GPU and vSMP technology, the Transformer Prime delivers an optimum user experience featuring smooth multitasking capabilities, lightning fast app loading, a rich and fluid web experience, full 1080P HD video for realistic media playback or recording and of course, incredible gaming performance that allows you to experience games in an entirely new way.

Fantastic Battery Life
While the Transformer Prime is extremely slim and light, ASUS did not forget about battery life. Thanks to the advanced power management features of the Tegra® 3 processor and ASUS optimizations the Transformer Prime has a battery life of up to 12 hours*, but when combined with the mobile dock, it lasts up to an incredible 18 hours*, the longest battery life of any current tablet. That’s enough battery life for a trans-ocean flight, all-night game session, viewing several movies on a long road trip or even video recording, editing, and then playing back your child’s school play all in 1080P HD clarity.

Unrivaled Visuals
The Eee Pad Transformer Prime boasts a wide 178° viewing angle IPS display, protected by Corning® Gorilla® Glass, which features new ASUS technology to enhance the brightness of the screen for a better outdoor reading experience while still offering a remarkably vivid and brilliant viewing experience of photos, books, videos, movies and web pages indoors. Thanks to Multi-Touch technology, you can use your fingers to do everything from swiping through photos, surfing the web, playing the latest games, typing emails, instant messaging, reading books or magazines, and starting your favorite movie.

A 1.2MP front camera allows for instant photos or high-quality video conferencing with friends, family or coworkers while an 8MP rear camera with auto-focus and LED flash takes brilliant photos or video thanks to a large F2.4 aperture, back illuminated CMOS sensor, touch-to-focus depth of field and low-light noise reduction to provide the clearest and sharpest photos or even 1080P HD videos.

Advanced Audio
The Transformer Prime offers impressive audio capabilities in a tablet, powered by ASUS exclusive SonicMaster technology, renowned for crisp and acoustically accurate audio. It produces crystal clear sound with a wide sound stage, increased audio fidelity, and distinct vocal enhancements for an immersive audio experience with your favorite music track, video, or movie.

Unlimited Productivity
The Transformer Prime is offered with either 32GB or 64B flash storage options for quick, efficient and reliable access to your applications. Both models feature a micro SD card slot, 3.5mm combo audio jack and micro HDMI port so sharing both what’s inside and on-screen is quick and easy. However, the function that gives the Transformer Prime its namesake is the mobile dock, which gives new meaning to the term versatility. This innovative and convenient design seamlessly provides the user with a keyboard and touchpad, along with limitless expandability options via the USB port and SD card slot.

ASUS will include several innovative applications like SuperNote that is fantastic for its ability to take, draw or record notes and Polaris® Office which is great for staying productive with the ability to read, edit or create Word, Excel and PowerPoint (MS Office 97-2007) compatible files. Thousands of top rated applications and games are also available at Android Market that fully takes advantage of the Transformer Prime’s amazing features and power.

*Battery life will vary based on usage patterns and options.
**Pricing will vary by country and SKU. North American MSRP pricing listed.

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Nir Ben Yona Shein
Internet freak and technology geek; Aspiring screenwriter, devoted tech blogger & Technologer chief editor . Early adopter with a keen interest in gadgets, technology, internet and mobile.

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