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11 Best AI Writing Software of 2024 (Tested and Reviewed)

AI writing tools are software applications that use artificial intelligence to assist writers in creating, editing, and optimizing their content. AI writing tools can help writers save time, improve their writing quality, and generate new ideas. In this post, we will review some of the best AI writing tools in 2024 and compare their features, plans, benefits, and drawbacks.

But how do you choose the best AI writing tool for your needs? There are many factors to consider, such as the features, pricing, languages, templates, and models of each tool. To help you make an informed decision, we’ve created a list of leading AI writing tools in 2024. Check it out below:

Jasper

Jasper AI Features

Writing is a creative and complex process that requires skill, practice and inspiration. However, sometimes writers face challenges such as writer’s block, lack of feedback, poor grammar or spelling, or difficulty organizing their ideas. That’s where Jasper Writing Software comes in.

Jasper Writing Software is a web-based application that aims to help writers of all levels and genres to improve their writing and achieve their goals. Jasper Writing Software offers a range of features that can assist writers in various aspects of their writing process, such as:

  • Generating ideas: Jasper Writing Software can suggest topics, titles, prompts, characters, settings and plots based on the writer’s preferences and genre. The writer can also use Jasper Writing Software to brainstorm and outline their story using mind maps, timelines and charts.
  • Writing and editing: Jasper Writing Software can provide real-time feedback on the writer’s grammar, spelling, punctuation, style, tone and readability. The writer can also use Jasper Writing Software to check for plagiarism, clichés, redundancies and inconsistencies. Jasper Writing Software can also suggest synonyms, antonyms, definitions and examples for any word or phrase.
  • Publishing and marketing: Jasper Writing Software can help the writer to format their manuscript according to the standards of different publishers and platforms. The writer can also use Jasper Writing Software to create a cover design, a blurb, a bio and a query letter. Jasper Writing Software can also help the writer to find suitable agents, editors, reviewers and readers for their work.

Jasper is constantly updating and improving its features based on the feedback and suggestions of its users. Some of the plans for 2024 include:

  • Adding more genres and sub-genres to the idea generator
  • Integrating with popular writing platforms such as Medium, Wattpad and WordPress
  • Providing more options for customization and personalization of the user interface
  • Offering more resources and tutorials on writing techniques and best practices
  • Creating a community forum where users can share their work and get feedback from other writers

Key features:

  • Supports over 25 languages and 50+ content types
  • Allows users to choose from different writing modes and templates
  • Provides a simple and intuitive interface and a chrome extension
  • Integrates with various platforms and tools, such as Shopify, WordPress, Mailchimp, and Canva
Jasper AI plans and pricing

Plans:

  • Starter plan: $24/month for 20k words per month
  • Boss mode: $49/month for minimum 50K words per month plus advanced features
  • Business: For growing teams and businesses

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Pros:

  • Highly efficient and productive
  • Generates engaging and persuasive
    content
  • Helps users improve their writing skills
  • Enables data-driven and personalized
    writing
  • More humanoid content
  • 50+ AI template
  • Streamlines the writing process by
    helping you develop titles, keywords, and inspiration for content
  • Much better for long-form AI content
  • Tools for repurposing existing content
  • Better keyword-rich offering, SEO-ranked content production and more
  • Plagiarism checker tool

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Cons:

  • Requires internet connection
  • Comes with a subscription fee
  • May generate repetitive or generic content
  • May not capture the user’s unique voice or
    style

Jasper is a useful tool that can enhance the writing experience and outcome of any writer. However, it is not a magic solution that can guarantee success or satisfaction. The writer still needs to put in the effort, dedication and passion into their work. Jasper Writing Software is a guide, not a master.

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Copy.ai

copy.ai features

Copy.ai is a writing software that uses artificial intelligence to help you create engaging and original content for various purposes. Whether you need to write a catchy slogan, a captivating blog post, a persuasive sales copy, or a creative story, Copy.ai can assist you with its powerful and intuitive tools.

Key features:

  • Copy.ai offers a wide range of templates for different types of writing, such as headlines, slogans, captions, summaries, introductions, bullet points, emails, landing pages, ads, stories, and more. You can also create your own custom templates or use the blank canvas mode to start from scratch.
  • Copy.ai uses natural language processing and deep learning to generate high-quality and relevant content based on your input. You can provide keywords, phrases, sentences, or even images as prompts, and Copy.ai will generate multiple variations for you to choose from or edit further.
  • Copy.ai allows you to collaborate with other writers or clients in real-time. You can share your projects, invite feedback, make comments, and track changes easily. You can also export your content to various formats, such as PDF, Word, HTML, or Markdown.
  • Copy.ai integrates with popular platforms and tools, such as WordPress, Shopify, Mailchimp, Zapier, Slack, and more. You can use Copy.ai to create and publish content directly from these platforms without switching tabs or apps.
copy.ai plans and pricing

Plans:

  • Copy.ai offers three plans for different needs and budgets: Free, Pro, and Enterprise.
  • The starter plan is free and gives you access to all the templates and features of Copy.ai. However, you are limited to 10 projects and 100 words per output. This plan is ideal for casual users or those who want to try out Copy.ai before upgrading.
  • The Pro plan costs $36 per month or $432 per year and gives you unlimited projects and words per output. You also get priority support and access to exclusive features and templates. This plan is suitable for professional writers or marketers who need more flexibility and creativity.
  • The Enterprise plan is customized based on your needs and goals. You get all the benefits of the Pro plan plus dedicated account management, custom integrations, advanced security, and training. This plan is designed for large businesses or agencies who want to scale their content creation with Copy.ai.

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Pros:

  • Easy to use and requires no technical skills or prior experience. You can start creating content in minutes with simple prompts and intuitive tools.
  • Fast and reliable. You can generate multiple variations of content in seconds and choose the best one for your purpose. You can also edit or refine your content as much as you want until you are satisfied.
  • Creative and original. You can explore different angles, tones, styles, and formats of writing with Copy.ai. You can also use images as prompts to generate visual content or inspire your writing.
  • Helpful and supportive. You can get tips and suggestions from Copy.ai on how to improve your writing or overcome writer’s block. You can also join the community of Copy.ai users and learn from their feedback and experiences.

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Cons:

  • You still need to review and edit your content before publishing or using it. You also need to ensure that your content is ethical, accurate, and compliant with the laws and regulations of your industry or niche.
  • Sometimes it may generate irrelevant or inaccurate content that does not match your input or expectations. You may also encounter technical issues or bugs that affect your user experience or output quality.
  • Not cheap. Although the Starter plan is free, it has limited functionality and output quality. The Pro plan is affordable for most users but may still be too expensive for some. The Enterprise plan is costly but may be worth it for large-scale projects or businesses.

Copy.ai is a writing software that uses artificial intelligence to help you create engaging and original content for various purposes. It has many features, templates, integrations, and plans to suit different needs and budgets. It also has some pros and cons that you should consider before using it.

Copy.ai is not a magic solution that will write everything for you. It is a tool that will assist you in your writing process and enhance your creativity and productivity. You still need to use your own judgment and skills to create high-quality and effective content.

Writesonic

Writesonic AI web

Writesonic is a powerful AI writing assistant that helps you create high-quality content for your blogs, websites, ads, social media, and more. It’s like having a professional writer on your team, without the hassle and cost of hiring one.

Writesonic uses advanced natural language generation (NLG) technology to generate content that is original, engaging, and optimized for your audience and goals. You can choose from a variety of templates and tools to write anything from blog posts and landing pages to product descriptions and ad copy.

key features:

  • AI Writer: This tool allows you to create long-form content such as articles, essays, reports, and ebooks with minimal input. You just need to provide a few keywords or a headline, and Writesonic will generate a draft for you. You can then edit, refine, and publish your content using the Sonic Editor, an enhanced version of Google Docs.
  • Paraphraser: This tool helps you rewrite any text in your own words, without changing its meaning or tone. You can use it to avoid plagiarism, improve readability, or simplify complex sentences.
  • Expander: This tool helps you add more details and information to your text, making it more informative and engaging. You can use it to elaborate on your points, provide examples, or explain concepts.
  • Shortener: This tool helps you reduce the length of your text, making it more concise and clear. You can use it to trim unnecessary words, remove redundancies, or summarize your main ideas.
  • Landing Pages: This tool helps you create high-converting landing page copy with minimal input. You just need to provide your product name, description, and benefits, and Writesonic will generate a catchy headline, subheadings, bullet points, and a call to action for you.
  • Product Descriptions: This tool helps you create captivating product descriptions that highlight the features and benefits of your products. You just need to provide your product name, category, and some keywords, and Writesonic will generate a unique and persuasive description for you.
  • Ad Copy: This tool helps you create effective ad copy for various platforms such as Facebook, Google, LinkedIn, Instagram, and Twitter. You just need to provide your product name, description, target audience, and goal, and Writesonic will generate a catchy headline, body text, and call to action for you.
Writesonic plans and pricing

Plans:

Writesonic offers different plans for different needs and budgets. You can start with a free plan that gives you 10 credits per month to try out some of the tools. You can then upgrade to a paid plan that gives you more credits and features. The paid plans are:

  • Premium: This plan costs $29 per month or $290 per year and gives you 75 credits per month. You can use these credits to access all the tools except the AI Writer.
  • Superior: This plan costs $99 per month or $990 per year and gives you 300 credits per month. You can use these credits to access all the tools including the AI Writer.
  • Ultimate: This plan costs $249 per month or $2490 per year and gives you 1000 credits per month. You can use these credits to access all the tools including the AI Writer. You also get priority support and custom integrations.

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Pros:

  • It saves you time and money by generating high-quality content in minutes.
  • It helps you improve your writing skills by providing feedback and suggestions.
  • It supports multiple languages and formats for different purposes and platforms.
  • It integrates with popular tools such as WordPress, Shopify, Zapier, Mailchimp, and more.

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Cons:

  • It may not always produce perfect content that matches your tone and style.
  • It may require some editing and proofreading before publishing.
  • It may not be able to handle complex or niche topics that require domain expertise or research.

In conclusion, Writesonic is a great AI writing assistant that can help you create high-quality content for your blogs, websites, ads, social media, and more. It has a variety of features and tools that cater to different needs and goals. It also offers different plans that suit different budgets. However, it may not be able to replace human writers completely, as it may still need some human input and supervision. Therefore, it is best used as a complement rather than a substitute for human writing.

Rytr

Rytr AI Writing

Rytr is one of the best AI writing assistants in the market today. It helps you create high-quality content for various use cases, such as blogs, emails, ad copies, social media posts, and more. In this blog post, we will review Rytr software in 2024, including its key features, plans, pros and cons.

Rytr software is powered by GPT-3, one of the most advanced natural language generation models in the world. It can generate catchy, original, and high-converting copies in popular tones and languages in just a few seconds. You just need to pick a use case, enter some context, and boom…your copy is ready!

key features:

  • SEO analyzer: Rytr helps you find optimal keywords and create a well-written content brief for your blog posts. It also provides suggestions on how to improve your SEO score and rank higher on search engines.
  • Grammar checker: Rytr checks your grammar and spelling errors and offers corrections and suggestions. You can also customize your writing style and preferences to suit your audience and brand voice.
  • Tone selector: Rytr lets you choose from over 20 different tones for your content, such as friendly, professional, witty, humorous, persuasive, etc. You can also mix and match different tones to create unique and engaging content.
  • Language translator: Rytr can translate your content into over 100 languages with high accuracy and fluency. You can also use Rytr to write content in different languages from scratch.
  • Content templates: Rytr offers over 50 content templates for various use cases, such as blog intros, headlines, slogans, product descriptions, testimonials, etc. You can also create your own custom templates and save them for future use.
  • Content manager: Rytr provides a powerful and intuitive dashboard where you can manage all your content projects. You can organize your content by folders, tags, categories, etc. You can also edit, preview, export, and share your content with others.

Plans and Pricing:

Rytr offers two plans for its users: Premium and Saver.

The Unlimited plan costs $29 per month and gives you unlimited access to all the features of Rytr software. You can generate unlimited content with no character limit or restriction on use cases. You also get priority support and access to exclusive features and updates.

The Saver plan costs $9 per month and gives you limited access to some of the features of Rytr software. You can generate up to 25,000 characters per month with a limit of 5 use cases per month. You also get standard support and access to basic features.

You can also try Rytr software for free with no credit card required. You can generate up to 5,000 characters per month with a limit of 3 use cases per month.

Rytr AI Features

Pros and Cons of Rytr Software

Rytr software has many advantages and disadvantages that you should consider before using it. Here are some of the pros and cons of Rytr software:

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Pros:

  • Easy to use and saves you a lot of time and effort in content creation.
  • Affordable and offers great value for money compared to other AI writing tools.
  • Versatile and can handle various types of content for different purposes and platforms.
  • Reliable and produces high-quality content that is original, relevant, and engaging.
  • Constantly improving and adding new features and updates based on user feedback.

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Cons:

  • Not perfect and may sometimes generate errors or inaccuracies that need human editing or verification.
  • May not be able to capture the nuances or emotions of human writing that are essential for some types of content.
  • May not be able to handle complex or technical topics that require domain expertise or research.
  • May not be able to generate unique or creative content that stands out from the crowd or goes viral.

Conclusion

Rytr software is one of the best AI writing assistants in the market today that can help you create high-quality content for various use cases. It has many features, plans, pros and cons that you should consider before using it. If you are looking for a fast, easy, affordable, and reliable way to write content that converts, you should give Rytr software a try!

Reword

Reword.co AI writing tool

Reword is a web-based tool that helps you rewrite any text in seconds. Whether you want to improve your writing, avoid plagiarism, or generate new content.

key features:

  • Automatic paraphrasing: Reword uses advanced natural language processing algorithms to rewrite any text in a different way, while preserving the meaning and tone of the original.
  • Customization options: You can adjust the level of rewriting, the vocabulary, and the style of the output text according to your preferences and needs.
  • Quality check: Reword.co also provides feedback on the quality of the rewritten text, such as grammar, readability, and uniqueness scores.
  • Multiple languages: Reword.co supports 10 languages, including English, Spanish, French, German, Italian, Portuguese, Dutch, Polish, Turkish, and Arabic.

Plans and Pricing:

Reword offers two plans for its users: Premium and Saver.

The Grow plan costs $38 per month and gives you unlimited access to all the features of Reword’s software for up to 3 projects. You can create or optimize up to 40 articles every month with 5 writer seats and collaborative writing.

The Pro plan costs $64 per month and gives you unlimited access to all the features of Reword’s software for up to 100 projects with unlimited writer seats and unlimited use of all features.

You can also try Reword for free with no credit card required for one unlimited project for 14 days of trial.

Reword.co plans and pricing

Pros and Cons

Reword has some pros and cons that you should consider before using it:

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Pros:

  • It is fast and easy to use. You just need to paste or type your text and click on the “Reword” button to get a new version of your text in seconds
  • It is versatile and flexible. You can use Reword.co for various purposes, such as academic writing, content creation, SEO optimization, or personal use
  • It is affordable and secure. Reword.co offers a free plan with limited features and a premium plan with unlimited features for $9.99 per month. You can also cancel your subscription at any time. Reword.co also respects your privacy and does not store or share your texts

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Cons:

  • It may sometimes produce texts that are not accurate, natural, or coherent enough. You should always proofread and edit the output texts before using them for any serious purpose
  • It can help you rewrite existing texts, but it cannot create original content from scratch. You still need to do your own research and analysis to produce high-quality texts

Conclusion

Reword is a useful tool that can help you rewrite any text in seconds. However, it is not a magic solution that can replace human writing skills. You should use Reword.co as a helper, not as a replacement for your own writing efforts.

TextCortex AI

TextCortex AI

TextCortex AI is an AI writing platform that aims to help writers create engaging and effective content. It uses natural language processing and deep learning to analyze text and generate suggestions for improvement.

key features:

  • Grammar checker: It can check grammar, spelling, punctuation, and readability of your text.
  • Content management: It can generate catchy headlines, summaries, and introductions for your articles.
  • Tone Changer: It can rewrite sentences to make them more clear, concise, and persuasive.
  • Content Assistant: It can suggest relevant keywords, hashtags, and images for your content.
  • Content templates: It offers over 60+ AI writing content templates for various use cases.
  • Content Optimization: It can optimize your content for SEO and social media.

Plans and Pricing:

TextCortex AI writing

The Pro plan costs $19.99 per month, for individuals and businesses who create content regularly. It gives you unlimited creations up to 200 words at a time and access to more features, such as creation and translation in 25+ languages, summarizer, tone changer, etc. with translation support in 25+ languages.

The Business plan costs $49 per month and gives you unlimited creations. It gives you unlimited creations up to 300 words at a time and access to all the features, such as ZenoChat web search feature, unlimited customizable AI personas, 80+ AI writing templates, etc.

You can also try TextCortex AI software for free with no credit card required. You can generate up to 10 Creations per day with access to some of their core features such as ZenoChat, rewriting, rephrasing, email writer, etc..

You can also get a money-back guarantee for 5 days for the Pro and Business plans. You can also get discounts for team plans and referrals.

Pros and Cons

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Pros:

  • Easy to use and integrates with popular writing tools like WordPress, Medium, and Google Docs.
  • Fast and reliable, and can handle large volumes of text.
  • Customizable and allows you to adjust the tone, style, and voice of your content
  • Affordable and offers a free trial and various plans to suit your needs

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Cons:

  • Not a substitute for human creativity and judgment. You still need to review and edit your content before publishing it.
  • It may not always capture the nuances and context of your topic. You may need to provide more information or feedback to get better results
  • It may not work well for some types of content, such as fiction, poetry, or academic writing

Conclusion

TextCortex AI is a great tool for anyone who needs to create content quickly and easily. It can help you generate high-quality texts for various purposes and platforms with minimal effort. It can also help you improve your writing skills by giving you suggestions and feedback. It has a user-friendly interface and a reasonable pricing structure.

Overall, TextCortex is one of the best AI writing tools on the market today. It offers a comprehensive set of features that can help you create any type of content you need. It is fast, reliable, affordable, and creative. It is a must-have tool for content creators, marketers, students, professionals, and anyone who wants to write better.

Shortly

Shortly AI

Shortly is an AI writing software that can help you write long-form content with ease. Shortly can write blog posts, articles, stories, essays, reports and more. Shortly can also help you research, outline, expand and finish your content. Shortly uses cutting-edge AI technology to generate original and engaging content that flows naturally. Shortly has a minimalist and distraction-free interface that lets you enter your topic, keywords or prompt and get instant results. You can also use commands, shortcuts and suggestions to control Shortly. Shortly offers a free trial and a monthly subscription plan of $65 a month.

Key features:

  • You can write blog posts, social media captions, landing pages, emails, and more with Shortly AI.
  • You can use the “write with me” mode to get suggestions as you type, or the “write for me” mode to let Shortly AI write the whole paragraph for you.
  • You can also use the “rewrite with me” mode to improve your existing content, or the “rewrite for me” mode to let Shortly AI rewrite it completely.
  • You can access a library of templates and examples for different types of content and niches.
  • You can integrate Shortly AI with WordPress, Shopify, Google Docs, and other platforms.

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Pros:

  • Can save you time and effort by generating high-quality content in minutes.
  • Can help you overcome writer’s block and generate new ideas for your content.
  • Can help you optimize your content for SEO and readability.
  • Can help you write in a natural and engaging tone that suits your audience and brand.

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Cons:

  • Not a replacement for human writers. You still need to edit and proofread your content before publishing it.
  • May not always understand your context or intent. You need to provide clear and specific keywords or ideas for Shortly AI to work well.
  • May not always generate original or unique content. You need to check your content for plagiarism and avoid using copyrighted material.

Overall, Shortly AI is a powerful and convenient tool that can help you write faster and better. However, you should not rely on it entirely and use it as a supplement to your own writing skills and creativity. If you want to try it out, you can sign up for a free trial or a paid plan on their website.

Wordtune

Wordtune AI

Wordtune is an AI writing software that can help you improve your writing skills. Wordtune can rewrite,
rephrase, simplify, clarify, strengthen and polish your sentences. Wordtune can also help you find the right words, expressions, synonyms, antonyms and examples for your writing. Wordtune uses sophisticated AI algorithms to analyze your context and intent and generate the best possible alternatives.

Key Features

Some of the key features of Wordtune are:

  • Rewrite: It can rewrite any sentence in different ways, while keeping the original meaning and intent.
  • Tone: It can change the tone of your writing from casual to formal, or vice versa, depending on your needs.
  • Expand: It can add more details and information to your sentences, making them more informative and engaging.
  • Shorten: It can reduce the length of your sentences, making them more concise and direct.
  • Smart Paste: It can integrate any text you copy from another source into your own writing, while adapting it to your style and tone.

Wordtune has a free version that offers basic rewriting and tone features. It also has a premium version that unlocks more advanced features such as expand, shorten and smart paste. The premium version costs $9.99 per month or $119.88 per year.

Wordtune is a useful tool for anyone who wants to improve their writing skills and express themselves better. It can help you with various types of writing tasks, such as emails, essays, articles, social media posts and more. It can also help you learn from its suggestions and become a better writer over time.

Wordtune is available as a Chrome extension, a Microsoft Edge addon, a web app and a mobile app. You can try it for free by creating an account with your Google, Apple or Facebook account.

Frase.io

Frase AI content writing.

FRASE.IO – If you are looking for a tool to help you create engaging and SEO-friendly content, you might want to check out www.frase.io. Frase is a platform that uses artificial intelligence to analyze your topic, research relevant sources, and generate content outlines and summaries.

Key Features:

Here are some of the key features of Frase:

  • Content creation tool that allows you to write faster and better with the help of AI. You can enter a topic or a keyword and Frase will generate a content brief with suggested headings, questions, statistics, and sources.
  • Optimize your existing content for SEO and readability. Frase will analyze your content and provide suggestions on how to improve it based on your target keywords and audience intent.
  • Content intelligence tool that helps you monitor and analyze your competitors’ content strategy. You can see what topics, keywords, and questions they are ranking for and how you can outrank them.

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Pros:

  • Powerful and easy-to-use tool that can save you time and effort in creating high-quality content
  • It can help you generate content ideas, research relevant information, and optimize your content for SEO and user engagement.
  • Integrates with popular platforms like WordPress, HubSpot, Mailchimp, and Zapier, so you can streamline your content workflow.

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Cons:

  • Not a fully automated content generator
  • You still need to write your own content and edit it for accuracy, clarity, and style
  • Has some limitations in terms of language support and customization
  • It currently only supports English and Spanish languages
  • It does not allow you to customize the tone, voice, or format of the generated content.

Black Friday deal: 30% off of Frase for Life

Plans and pricing

Frase has three plans to choose from: Basic ($44.99/month), Growth ($114.99/month), and Team ($449.99/month). The main differences between the plans are the number of users, documents, topics, and integrations. You can also try Frase for free for 14 days with no credit card required.

Overall offering:

Frase is a great tool for anyone who wants to create engaging and SEO-friendly content with the help of AI. It can help you improve your content quality, productivity, and performance.

GetGenie

GetGenie SEO AI For WordPress

GetGenie – If you are looking for a WordPress plugin that can help you with content creation and SEO optimization, you might want to check out GetGenie.ai. This plugin is powered by artificial intelligence and offers a range of features and templates to make your life easier. Here are some of the key features, pros and cons, and overall offering of GetGenie.ai.

Key Features

  • GenieChat: A conversational AI chatbot that lets you chat with 22+ different personalities, such as marketing expert, dating coach, financial advisor, personal trainer, etc. You can use GenieChat to get ideas, advice, feedback, or just have fun.
  • SEO Mode: A feature that helps you research and analyze keywords, competitors, and content for SEO. You can also optimize your content with a predictive AI score and NLP-based keywords.
  • Content Templates: A collection of 30+ templates for various types of content, such as blog posts, product descriptions, social media copies, meta descriptions, etc. You can generate content with AI by using these templates or create your own custom ones.

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Pros:

  • Versatile and powerful plugin that can replace 10+ apps for you with its AI magic
  • Easy to use and integrates seamlessly with WordPress. You can access all the features from your WordPress dashboard
  • Affordable and offers a 14-day money-back guarantee.

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Cons:

  • Still in development and may have some bugs or limitations
  • You may need to edit or regenerate the output sometimes
  • May not be able to generate high-quality content for every niche or topic
  • You may need to do some research or use your own creativity to improve the content

Overall Offering:

GetGenie.ai is a WordPress AI SuperApp for Content & SEO that can help you save time and money, boost your traffic and conversions, and grow your online presence. It is a great tool for bloggers, marketers, entrepreneurs, and anyone who needs content and SEO assistance. You can try it for free or purchase it from their website.

Grammarly

Grammarly

Grammarly is a popular AI writing tool that helps writers check and improve their grammar, spelling, punctuation, and style. Grammarly can also suggest synonyms, tone adjustments, clarity enhancements, and plagiarism detection. Grammarly can be used as a browser extension, a web app, a desktop app, a mobile app, or a Microsoft Word add-in.

Key Features

Grammarly has several features that can help you with different aspects of your writing:

  • Grammar and spelling checker: Grammarly can detect and correct common grammar and spelling errors in your text. It can also explain the rules behind each suggestion so you can learn from your mistakes.
  • Tone detector: Grammarly can analyze your tone and suggest ways to make it more appropriate for your audience and purpose. For example, it can tell you if your tone is too formal, informal, casual, confident, friendly, etc.
  • Clarity and conciseness: Grammarly can help you make your writing more clear and concise by removing unnecessary words, splitting long sentences, and rearranging sentence structure.
  • Plagiarism checker: Grammarly can compare your text to billions of web pages and academic papers and alert you if any part of your text is unoriginal. It can also help you cite your sources correctly.
  • Vocabulary enhancement: Grammarly can suggest synonyms and alternative words to make your writing more varied and interesting. It can also help you avoid word repetition and clichés.
  • Writing goals: Grammarly can help you set and achieve specific writing goals based on your audience, domain, tone, and intent. For example, you can choose to write for a general, academic, business, or creative audience.

Pros and Cons
Grammarly has many advantages as a writing tool, but it also has some limitations:

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Pros:

  • Easy to use and compatible with most devices and platforms.
  • You can use Grammarly as a browser extension, a desktop app, a web editor, or an add-on for Microsoft Word and Outlook.
  • Accurate and reliable. Grammarly can catch most grammar and spelling errors and provide helpful suggestions to improve your writing quality.
  • Customizable and flexible. You can adjust Grammarly’s settings to suit your preferences and needs. You can also choose between American, British, Canadian, or Australian English.
  • Educational and informative. Grammarly can help you learn new words, rules, and tips to enhance your writing skills. You can also access Grammarly’s blog, handbook, and weekly reports for more resources.

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Cons:

  • May not understand the context or nuances of your writing. It may also miss some errors or make inappropriate suggestions. You should always review Grammarly’s feedback and use your own judgment before applying any changes.
  • Not completely free. Grammarly has a free version that offers basic grammar and spelling checks, but you need to upgrade to the premium or business plan to access all the features. The premium plan costs $12 per month (billed annually). The business plan costs $15 per member per month (billed annually).
  • It does not support advanced formatting. Grammarly does not preserve the formatting of your original document when you upload it to the web editor. It also does not support tables, images, footnotes, or other complex elements.

Grammarly is a powerful and popular online grammar checker that can help you with various aspects of your writing. It has many features that can enhance your grammar, spelling, tone, clarity, vocabulary, originality, and more. However, it also has some drawbacks that you should be aware of before using it. Grammarly is not a replacement for a human editor or proofreader. It is a tool that can assist you in improving your writing quality and skills.

If you want to try Grammarly for yourself, you can sign up for a free account here. You can also check out Grammarly’s website for more information about its features, plans, pricing, support, etc.

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What is ChatGPT

ChatGPT is a conversational language model developed by OpenAI. It is based on the GPT-3 (Generative Pretrained Transformer 3) architecture, which is a state-of-the-art natural language processing model that has been trained on a massive amount of data.

The ChatGPT model is specifically designed to generate human-like responses to text inputs, making it useful for applications such as chatbots and virtual assistants. Unlike some other language models, ChatGPT is able to maintain context and coherence across multiple turns in a conversation, allowing it to generate more natural and coherent responses.

One of the key features of ChatGPT is its ability to generate responses in a variety of different styles and tones. For example, it can generate responses that are formal and polite, casual and friendly, or even sarcastic and humorous. This makes it well-suited for use in a wide range of applications, from customer service and support to social media and entertainment.

The newer version and more advanced engine of ChatGPT is the latest and greatest ChatGPT4 that you can read about here.

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Disclosure: Please note that we may receive affiliate compensation for some of the links below, at no expense to you, should you decide to purchase a paid plan. This blog does not provide financial advice, it is purely for entertainment and fun.

Internet, Marketing

Step by Step on How to Set Up Your Business Blog

The beauty of the blog is its ability to connect a business with its audience. That could be its customers, its stakeholders, its clients or even its employees. A blog is an excellent choice of online content that can drive traffic towards your product or your services, entertain readers and promote your brand.

If your business doesn’t have one, it could be that you haven’t known where exactly to start.

Come up with your idea

An idea might be good, but if you don’t believe in it, will you put the work in to make it a success? Your blog premise should be coming from your heart, something that you are passionate about, compliments your product and entertains the reader.

Something ground-breaking wouldn’t hurt, but it doesn’t always have to be complicated. Straightforward content like answering frequently asked questions or listicles, articles in the form of a list, are often useful.

Decide on your platform

If you already have your own website, you will probably want to start your blog there, on a new page. Make sure it is evident from the home page and a distinctive part of your brand – the blog could have a slightly different font or web design to the more “business” parts of your site.

If you’re creating your blog from scratch, there are several easy to use platforms you can choose from, for example, Blogger or WordPress.

Choose your writer

Maybe you are a wordsmith yourself, and within your business, you have the time to sit down and get creative. If you do, fantastic. If not, you might want to hire a blog writer or, if that isn’t financially viable, pay writers on a freelance basis to do so. If there is a budding blogger in your ranks already, offer them the opportunity to show off their knowledge and flair.

Alternatives to in-house writing are explained by Click Intelligence with guest blogging a popular option. Whoever it is uploading on your blog, their content should be tailored to your company, creative and engaging.

Promote your blog

Once your blog is up and running, you want people to read it. You’ve had the bright idea, your product is golden, and your writer is talented. That’s all going to waste if nobody is paying any attention.

Improving your social media presence will help provide you with a platform on which you can share your blog. If you already have an active social media channel, use it to share out your blog using hashtags and linking to relevant pages. This will improve the chances of your post being seen and, hopefully, clicked on.

Getting guest writers or doing interviews is another excellent way to promote your blog. If somebody has been interviewed for one of your articles, they are sure to share it in their circles and increase your reputation. You should also post regularly so that people don’t click on your blog and see that it hasn’t been updated in months and forget about you.

Conclusion

Blogs are an easy but exciting way to converse with your audience, drive traffic to your website and keep your brand fresh. Remember to be creative and produce a varied range of content. Once there is a decent number of posts on your blog, your audience is more likely to come back again, or spend longer clicking around your website. Most of all, make it a fun part of your business.

Marketing

Step by Step on How to Optimize Any Content for Search Engines

Search engine optimization is arguably the most crucial part of the content game, after content itself. Search engines and content are two peas in a pod; your audience uses search engines to find the answers you create content to provide. If you’re not visible on search engines, your ideal audience can’t see the great content you’ve put out or convert to paying customers.

Search engine optimization is what you need if you’re trying to bring in new audiences; remember, great content is nothing if it doesn’t reach the people who need it. Moreover, more reads mean more leads and ultimately, more money for you. If your content keeps coming up when people search for related keywords, they’d be more inclined to trust and patronize you. In this article, we show you how to optimize content for search engines in a few easy-to-apply steps.

Create Your Content Strategy with SEO in Mind

A common mistake people make is that they create good content strategies but leave out search engine optimization. SEO isn’t just a promotional tool to bring in after you’ve created content; it should be the basis of your content strategy.

A good content strategy is premised on keyword and user intent research to find out what your target audience wants, what they’re likely to search for, and how you can meet these needs. When your content strategy begins with this, it’ll be much easier to create optimized content and rank on Google’s algorithm.

Create High-quality Content

After you’ve created your SEO based content strategy, the next step is to create high-quality content that’s relevant to the keywords you use. To calculate the relevance of your post and rank it, Google’s algorithms also check user experience and how long visitors stay on your page. If users typically leave your page within a few seconds of opening it, Google will mark your page as being irrelevant and give it a low rank.

Pro Tip: When you create high-quality content, your readers are likely to share it with their network, contact you for further information, and be willing to pay for your services.

To create high-quality content, pick out 1-2 long-tail keywords (more on this below) to center your post on. With the keywords in mind, you can create organically optimized content. When you have a clear and narrow topic – because you’re answering a particular question instead of writing broadly – it’s easier to create content where the keywords flow naturally.

Incorporate Long-tail Keywords that Match the User Intent

Ranking on SEO isn’t about using as many keywords as possible; in fact, using many keywords can hurt your SEO because Google considers this keyword stuffing, i.e. using many keywords to aid ranking. Using many keywords also takes away from the user experience, which is something Google uses to check if you meet the needs of your visitors.

What you want to do is focus on a few long-tail keywords (phrases with 3-4 words) that your reader is likely to search. This helps you keep the focus of your post narrow enough, so you spend your time optimizing for a few keywords and keep you focused on answering a particular question your reader has.

When you focus on long-tail keywords – which are usually question based – you’re more likely to attract visitors who will read your entire post, and have a higher chance of converting and earning you money.

Include the Chosen Keywords in Specific Areas of Your Post

There are certain essential areas of your post where you should include your keywords; these are your Title tag, URL, meta description, headers and body.

Your title tag is the first contact the Search Engine, and the readers have with your post. It’s how they know if your post is relevant to the search. Google’s algorithms cut off your title tag after the first 60 characters, so ensure you put the keywords in the first 60 characters of your title tag.

Your URL, unique to every post, is another thing search engines look at to know what your post is about and rank it. Take advantage of your ability to customize your URL to optimize it for SEO by including as many as two keywords in it.

A meta description is the short description of a page that comes up on SERPs. This can be a section of your post with the relevant keyword or a specially curated summary. When writing your meta description, include your long-tail keywords, try to answer the question the reader is asking without giving so much away that they don’t need to open your page anymore. Also, keep in mind that meta descriptions are cut off after the first 300 characters so keep your copy straight and to the point.

Your keywords should be included in your headings and throughout your copy in organic ways that won’t come across as keyword stuffing and get you penalized. Focus on providing the information your readers need, and you’ll find that the keywords flow naturally into the text, whether directly or with synonyms.

Create Keyword Clusters

Since you’re focusing on 1-2 long-tail keywords per post, you won’t be able to speak about a topic in one post completely. This is where keyword clusters come in. What this means is that instead of having several posts with similar keywords who’d have to compete for ranking, you’d have a group of posts with the same primary keyword but different long-tail keywords, so they don’t compete for ranking on the same SERPs.

Using keyword clusters also drives traffic to several pages on your blog with just one search. How does this work? Well, the posts in the cluster – since they answer specific questions regarding a broad topic – would link to each other. Therefore, if a reader wants to know more, he’d be inclined to click on the hyperlink to your other posts. In essence, you’re getting views on several posts from one search engine query.

Conclusion

Optimizing your content for search engines is like the proverbial journey of a thousand miles; it begins with your first step. It can seem like a daunting task, but once you start, it gets easier. Remember to keep the focus on creating content your readers want to see and not on search engine visibility. Once you provide useful content and implement the right strategy, visibility is sure to follow.

Internet, New

Why Your Site Desperately Needs Search Engine Optimization

You have probably heard about search engine optimization (SEO). From a scientific point of view, search engine optimization is a series of steps aimed at increasing the site’s search results. By using SEO, you can list new user sites quite high on search engine sites. High-ranking websites can be found on the first available search engine page, while lower-ranking websites can be found several pages down.

Today, Internet users are impatient and refuse to search for information for more than a few minutes. Content that cannot be found is useless. Your site needs information that can be found easily. According to HigherVisibility, it is important for online companies to optimize their website SEO.

6 Important Elements of SEO

• Your Target Audience & Niche

• Research Keywords

• Intent of User

• Analytics and Reporting

• Mobile and Technical  SEO

• Crawling and Indexing

Why optimize your company’s SEO?

The Internet has been used mainly to collect information, but the situation has changed significantly. The growing number of Internet users and new technologies is a good marketing tool with many other factors. The growth of e-commerce, for example, shows that Internet technology can benefit website owners.

For any Internet user seeking similar goods or services, online advertising may be useful. Statistics show that more than a third of Americans are Internet users. With an online presence, a company is more attractive and accessible to the public. Consider this, there may be thousands of people every day looking for your products, but because your website lacks SEO, they buy from your competitors instead of you.

This is not necessarily because your competitors are better, their site has just found an effective way to top search engines. As hard as it might look, high rankings are not rocket science. Your website can also use search engines to get lots of traffic. It only requires a little optimization.

Does my site have to be the first result on search engines?

The answer, yes. There are many reasons why you need your site to rank in the top 5 sites. First and foremost, being highlighted on search engines in this way links your business to being one of the most famous companies in your city. A customer often gets a great first impression and can plan to visit your business based solely on the visibility of your site.

Your prestigious rank gives customers greater confidence in your company, even if they have never experienced your service personally. This method seems stereotypical but works almost 100 percent of the time. That is why SEO supports and often uses this stereotype to its advantage. Major sites are usually seen as the most prestigious company with the best service.

Secondly, many people will be interested in a first-page ranking site simply because Internet users are impatient. It is well known that 95% of Internet users do not look beyond the first 10 sites on the results page, so the higher the rank, the bigger the traffic. With a website on the fourth page of your search engine, you’re almost guaranteed to have a failed online business. The fourth page typically attracts less than 2 percent of Internet users. Consistently aim for the top five search results, and you can’t go wrong.

Why does the list of requirements matter?

The optimization of search engines requires time and money and the involvement of a number of experts, including customer experts. Your site cannot be on a competitive market to ensure rapid results. The promotion doesn’t stop, even after a site is secured in the top ranks. The content must be updated regularly.

Search engines also rank sites according to how much time a user spends on a page, but a large amount of text does not attract visitors. Actually, it’s known to do the opposite. Some good ways to keep your visitors’ attention would be to use thematic videos, high-quality photography and info-graphs to divide the articles into blocks. Quality content must be created, but you don’t have to do all the work alone. Experts, authors, publishers, designers, and photographers are available on freelance websites to help you add a new online article with at least 5,000 characters or more every two weeks.

Internet

What We Can Learn from Google Updates to Improve Our Marketing Strategies and Performance

Some digital marketers might yearn for life without Google updates because they think that it would be easier for them to attain the marketing goals. However, is it so? Those who are even slightly aware of the good that the updates can do for marketers would prefer to take its advantage for taking their marketing initiatives to new heights. The updates are the early signs of things to come and the sooner you can pick the signals, gain knowledge and stay prepared; you stand to make good gains in SEO. You will experience improvement in search rankings and traffic flow that promises of higher conversions and sales

Updates will happen

Google has to keep launching updates, which are nothing, but algorithmic changes, most of which are minor and few major ones. The Google search algorithm undergoes regular and continuous changes because of Google’s commitment to serving users with the best experience in searching. Indeed, this is not the only reason because the need to stay updated with the technological advancements compels Google to update the algorithm time and again. On an average, Google releases 500 to 600 updates in a year, and this has been happening ever since its inception. It points to the fact that Google works relentlessly to provide the best platform for online marketers.

Staying updated

The continuous changes happening in the technological arena like the advent of the social media, the popularity of mobile devices and similar developments impact the behavior of users. As user behavior keeps changing, Google adjusts its algorithms to suit the behavior of providing them the best experience.  As a result, marketers receive new directives in the form of updates. A typical effect of Google update resulted in providing a guide for real backlinks when the focus shifted to the quality of backlinks and not its quantity as it used to be earlier. In this article, we have discussed the reasons that prompt Google to release updates. We will also evaluate the benefits marketers derive from updates.

Updates can do much good to marketers

Although there are reservations among some marketers about Google updates, there is no good reason for it. Google wants to keep improving its game and marketers who can adjust to the changes as quickly as possible, would reap the rewards.  There is a wrong perception about updates that marketers look upon it as some penal action, which it is not.  Taking the updates in the right spirit would elevate the marketing campaign, as marketers can derive lots of benefits from updates. It is the unnecessary fear that arises from ignorance that holds back marketers from taking advantage of Google updates.  However, marketers have no choice but stay tuned to the updates or algorithmic changes because being on the wrong side would spell the doom for the marketing campaign.

The motivation for creating high-quality content

Content is the prime mover of the marketing campaign, and it is not for nothing that people consider content as king in marketing.  Despite admitting the need for quality content, marketers often tend to lose direction in marketing and fall back upon low quality and thin content hoping to make gains in link building. However, with the release of Google Panda update, there is no place for any low-quality content in the campaign. As low-quality content drives you nowhere, the update compels marketers to create high-quality unique content that is long enough to provide its inherent strength.

Well-researched, informative and relevant content creates better user engagement, reduces bounce rates, drives more traffic and improves conversions. Long content attracts Google too, as it looks upon it as value providing content that is capable of improving search rankings. In-depth, innovative and educational content that we now see around us is the result of Google Panda update.

Keep the content fresh

Google updates have helped to do away with stale content. Marketers eager to remain in the good books of Google have understood how important it is to maintain a steady pipeline of contents so that they can serve fresh content to viewers. Whenever you publish fresh content on the website, Google not only indexes it but also awards a score for it. To keep earning the recognition of Google, marketers have no choice but keep producing fresh content on a continuous basis that ultimately pushes up search rankings. At least, one new content every week is the norm today.

Increased brand awareness

Some of Google’s algorithmic changes have compelled marketers to give more emphasis on branding.  The trend of stuffing internal links with keyword rich anchor text is now gone. Instead, including brand names in the anchor text has helped marketers to give the brand building exercise a boost.

Updates are good for marketers provided you can understand it in the right perspective.

 

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About the author: Derek Iwasiuk is a Google webmaster who has acted as a guide for real backlinks in several top-notch SEO projects.  His knowledge and experience have helped many marketers to change their fortunes. Derek is fond of books and reading thrillers is what excites him most.

Marketing

10 Ways To Make Your Lead Generation Website Convert On The First Visit

 

You’ve invested a lot into your lead generation website to get eyes on it, but it’s not enough that people just look at it. It’s extremely important that your lead generation website is able to drive visitors to conversion, and what you might not know is that they need to convert right away. Straight North examined more than 300,000 sales leads and discovered something surprising — 84 percent of conversions happened on the first visit. When visitors came back to the page multiple times, their chances of converting plummeted.

The following presentation outlines these shocking statistics, and lays out some tried-and-true methods for re-engineering a website to drive higher conversions on the first visit. After all, there’s too much riding on your website to leave anything to chance, especially when the chances become so much slimmer with each visit.

 

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Author Bio: Brad Shorr is Director of Content Strategy at Straight North — an Internet marketing agency that provides SEO and PPC services — and has more than 25 years of marketing and sales experience. Brad has been featured on leading business sites including Forbes and Entrepreneur.

Internet, Social Media

Blogging, Social Media and SEO within Google Chrome: 15 Best Extensions

 

When you’re a blogger, there are simply too many tasks you need to perform on a daily basis, from finding the right topics to link building and much, much more. However, the functionalities in your web browser can help in performing these daily tasks conveniently. Considering how Google Chrome is by far the most popular browser on the planet (according to StatCounter, almost 50% of people accessed the Internet using Chrome from October 2015 to October 2016), we’ll take a look at some of the most useful extensions, that will make your job easier.

Blogging Extensions

1. Pocket

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If you want to know just how good Pocket is, just look at its credentials: in 2014. Pocket won a Webbly award for best productivity and it now has a user base of over 15 million people worldwide. It’s a rather simple tool that allows to save numerous articles, videos and notes for later reference.

2. Grammarly

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While every version of Microsoft Word will keep your spelling in check, but when you write online, most of us make spelling and grammar mistakes regularly, mostly because we’re trying to type as fast as we can. Thankfully, Grammarly will ensure that you never make a typo again and end up looking stupid because of misplacing a couple of letters. It also scans your text for proper use of more than 250 advanced grammar rules in real-time.

3. Fireshot

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If you want something that will eliminate the mundane print-paste-edit routine, and quickly grab screenshots of websites and save them as a JPEG, GIF or a PDF from within Google Chrome, then Fireshot is the right extension for you. You’ll be able to capture both entire pages and just visible parts, and it’ll even allow you to add comments, blur selected areas and apply other effects to your captures.

4. Google Publisher Toolbar

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The Publisher Toolbar is designed to assist web publishers view data about their Ad Exchange, AdSense and DC for Publisher accounts from a single dashboard within the Chrome browser. You can also block any unsuitable creative you don’t wish to display on your site or blog. After you install GPT, all the ad units on your site will get an overlay that’ll display information like the buyer name and display URL.

5. Break Helper

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Sitting in our chair for prolonged periods of time is literarily killing us – sitting 6 or more hours each day increases risk of premature death up to 40%. Now, even if you don’t care about your health that much, you have to be aware that working at a stretch without taking a break can result in a sharp decline in productivity. Therefore, you should install Break Helper extension, and it will let you know when you need to take your next break, and let your overworked brain relax for a second.

Social Media Extensions

6. Rapportive

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Even though this part of our list is dedicated to social media, let’s talk about emails. I’m guessing many of your interactions still happen within Gmail, and while you’d like to start a conversation going on LinkedIn, you’re almost certainly stuck doing the delayed email back-and-forth with new contacts every other day. But Rapportive will provide you all the information you need about your email contacts, including their social profiles, which will allow you to easily add every contact on social media.

7. StayFocusd

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Even if you’re making money of your blog, it doesn’t mean that don’t suffer from bouts of procrastination from time to time. But even though technology is a source of distraction, it can also be a source of discipline you desperately need. StayFocusd will limit the amount of time you can spend certain site. It also lets you choose what to block – an entire website, a specific web page and even different types of content like videos and games.

8. RiteTag Social Media Optimizer

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Do you spent much time wondering which hashtag you should use for a certain story? Maybe you’re unsure whether adding a particular hashtag will add or diminish the value of your message? Thinking about these problems can be quite time-consuming, especially if you’re person that tweets more than ten times every day. However, Rite Tag provides analytics on hashtags you regularly use, which will help you save a lot of time.

9. Figure it Out

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One of the biggest challenges you face when working globally has nothing to with cultural differences or even language barriers. Your main challenge is figuring out what it is in a different geo-region without doing the math. With the Figure it Out extension, you’ll be able to add up to ten different time zones, which will help you schedule your posts and even set up meetings with people from different regions.

10. VPN Extension

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This item on our list is not only reserved for people who live in countries like China, Vietnam and Portugal, where the government blocks access to certain social media sites. It is also recommendable to anyone that likes to write from their dorm room or favorite coffee shop, because regularly block access to certain sites. Of course, there are many providers on the market and the selection of a VPN extension is all up to you, but we have to recommend ExpressVPN, because it offers a wide range of servers and unlimited bandwidth.

Search Engine Optimization Extensions

11. Open SEO Stats

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This is perhaps the most popular SEO extension for Google Chrome, marketers often use it see PageRank, Compete Rank and QuantCast Rank and get quick access to info about backlinks, indexed and cached pages, among other things. This basically means that Open SEO gives you a complete overview of any information about any website on the Internet.

12. iPage

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Google Toolbar is always great for [age ranking, but seeing how it isn’t available for Chrome, you’ll want an alternative. And luckily, iPage Chrome is just that. It allows to set your settings to show page rank in results, or show rank for individual pages and domains. All in all, it is a small, but nevertheless useful page rank checker extension.

13. Shareaholic

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Shareaholic might not be a “real” SEO extension, but everyone knows the importance of social media likes, shares and general presence in search engine ranking. So, you could easily use this app if you want to increase your ranking. The extensions allows you to share your article on multiple social media platforms at the same time, which will make your workload much quicker and definitely easier.

14. MozBar

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Moz Analytics one of the most popular analytics tools among SEO marketers, and MozBar is surely the favorite Chrome extension of almost all marketing professionals. Once you download and install this extension, you’ll instantly have access to almost any SEO tool you need, and see various metrics like Link Profile, KW Highlights, Domain and Page Authority.

15. SEO SERP Workbench

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You’ll never need to search the SERP position of any page manually once you get SEO SERP Workbench. The tool also allows you to see the ranking on the go, and it is great when you want to look up the SERP of multiple URLs. Last but not least, it supports multiple countries, so no matter where you’re from, you can check the SERP position of a particular website in your country.

While all of these extensions are great for bloggers, it doesn’t mean that you should download each and every one of them instantly. Instead, you should download at least couple of them, and see which ones suit your specific needs. After some trial-and-error, you’ll certainly find what you’re looking for.

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afp

By Adam Ferraresi 

Author Bio: Adam always loved the Internet, so much so that he knew that he knew that he was going to become a web developer when he was just 12. He also loves the outdoors, basketball and surfing are his passions, and you can read his insightful articles at wefollowtech.com

Design, Marketing

The Ultimate List Of AB Testing

1 Comment

Creative-Design

Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments before you launch, take the time to go over the following AB test checklist to make sure you have everything you need and to ensure your test results are meaningful and scalable.

Everything you need to do before launching:

The first thing to do when you decide to start testing is ask yourself where you’re going to test. That’s where planning comes in. Usually you want to start where you can both have the biggest impact and also learn the most. Oftentimes, this is at the top of the funnel where there are the most users, but take a look at this section and see what works best for you.

  • Measure your website’s performance (Read more about where to start and what to track)

  • Use heatmaps to understand user behavior (Read more about heatmaps to increase conversion)

  • Define your goal – (e.g – registrations, sales)

  • Define KPI’s – what will you track?

  • How long will it take you to reach significance? Make sure to chose a part of the funnel that will generate results and matter.

  • If you have other tests planned or ongoing – would yours conflict?

  • Choose the best platform for your test

CREATIVE CHECKLIST

The design process of a test is where you make the difference. Knowing what to test and how will be the difference between a successful or failed test. The steps you take to optimize your assets will determine if your test results in relevant or non-essential conclusions. Here’s what you need to make sure of before you complete your new variation:

The Call to Action Button:

  • You have one call to action (CTA)

  • Your CTA is above the fold

  • The text on your call to action contains no more than one or two words

  • Your CTA is clear – people will know what to do immediately

  • The call to action button stands out – in color and size

The Content:

  • The content focuses on value – not features

  • Your headline matches your message on ads

  • Your title is actionable and tells people what to do

  • You’re using one font type

  • Your unique selling proposition is clear

  • You’re using social proof – testimonial, customer logos, reviews

  • Your keywords are relevant to your SEO needs

  • All text is HTML for SEO

  • You are mobile focused

  • You have no or a minimum of links on the page

The Main Visual:

  • You have no more than 2 main colors on your page

  • The visual compliments your USP

  • The visual directs user attention to the call to action

  • The visual projects trust and reliability

The Registration Form:

  • Requires a minimum of fields to get started

  • Required fields are easy to distinguish from non required fields

  • Highlights your USP and why people should sign up

  • You have a confirmation page/layer

  • You send a confirmation email to signups

PRE-LAUNCH CHECKLIST

Before launching your test, there are a few important elements you have to check. This AB testing checklist may take sometime to go through but once you move forward with your test, you’ll know it has been set up in the best way. You should always be sure that the changes you made are working well and are trackable:

  • Your goals are set up in Google Analytics

  • Your goals are set up in AdWords (if relevant)

  • Your Google Analytics tracking code has been implemented

  • Google Analytics events have been set

  • Images are rendering correctly

  • Adwords account is connected to analytics (if relevant)

  • Ecommerce tracking is enabled (if relevant)

  • Goals are firing within Google Analytics

  • Segmentation is correct: your experiment is appearing to the right audience

  • Page load time is at minimum – use Google’s speed test tool

  • Variation is compatible with all browsers using BrowserStack

  • Demographics and Interest reports are enabled on GA

  • All links work (and send to the right page)

  • All links open in new tab

  • Links have anchor text

  • Image size is at minimum

  • Variation is compatible with mobile or excludes mobile traffic

  • You’ve QA’d the entire funnel of your variation (not just the page you’re working on)

  • Heatmaps are working well

  • You’ve located any 404 non existing pages

  • Lead box is working correctly

  • Your main title is in H1

  • Experiment parameters are setup

Time to launch that test!

THE AFTERMATH

A test isn’t complete until we’ve reached conclusions, analyzed our results and have a plan for our next steps:

  • Test for a minimum of 7 days – to make sure there aren’t any changes due to special occasions or unknown criteria

  • Make sure you reach statistical significance. Don’t be quick to the trigger – allow tests to run to their full extent until you’ve reached significant validity

  • Analyze the data and draw conclusions

  • Get the team involved – the best way to keep testing is to showcase your results to others and get them on board with testing

  • Take the next steps – optimize

TOOLS

There are many tools that can make your job easier and faster:

  • Hotjar – The all in one solution for heatmaps, surveys, analysis and visitor recordings. If you haven’t tried it yet you’re definitely missing out.

  • Invision – Use invision for better communication around design and creative. Comment and collaborate on creative projects with your team and clients.

  • VWO – Like Optimizely, Visual Website Optimizer allows you to edit pages via its sleek user interface and AB test them without needing developers or designers.

  • Webmaster tools – Google’s webmaster tools lets webmasters tell search engines about their site to make it understandable by bots and maximize visibility to people.

  • Kissmetrics – Analytics platforms like these, in conjunction with Google Analytics, can give you access to extra-accurate and different types of reporting

  • Site speed checker – Speed checkers such as Google PageSpeed tool allow you to assess the load time of your page and learn of ways to optimize it

  • Test Significance Calculator – Sometimes, for one reason or another, we run AB tests outside of a true testing platform and just wind up with raw data. Having a significance calculator allows you to determine statistical significance in these scenarios.

This post originally published on Talia Wolf’s blog

Talia helps businesses plan and execute conversion optimization programs. She runs thousands of A/B tests using emotional targeting and persuasive design to grow their business.

 

Talia is a frequent keynote speaker at marketing conferences and was recently listed as one of the most influential experts in conversion optimization. Follow her on twitter at @taliagw and learn more about her conversion optimization training programs.