Augmented reality might be fun for now, but the technology has a serious future.

Virtual and augmented reality are growing technologies, and not just in the video game industry, where they are projected to make an annual revenue of $11.6 billion. From healthcare and real estate to live events and education, AR and VR are changing the way we live, work, and learn.

As Forbes journalist Charles Fink says “We’re still 5 to 10 years from everyone walking around with AR/VR devices, but the technology is accelerating at a huge pace.”

VR allows potential home buyers to tour properties through a headset before the property is even finished being built, while AR allows those building homes to look at what a certain type of cabinets would look like in their new homes before they are ever installed. The “Street Peak” realtor app lets users point their smartphone at a home and access all MLS information, a breakthrough in property data accessibility.

AR and VR are entering the retail space, giving brick-and-mortar shopping a run for its money with open-air pop-up stores where users can view products. Clothes shopping is less of a headache with the FX Mirror and Memory Mirror, AR mirrors that simulate what you would look like in an outfit. There are even nail polish manufacturers using AR to allow people to try on a shade before buying.

Healthcare is also being revolutionized by AR. With the help of products like Accuvein, doctors and nurses will be able to find veins and insert IVs on the first try, a task that medical professionals only get right 60% of the time.

Travel and leisure are also seeing surges of innovation with the rise of augmented reality technology. Google Expeditions bridges the gap between education and travel with virtual field trips to anywhere in the world without leaving the classroom. Travel apps like Wikitude are the future of vacation optimization, recommending the best spots to eat and stay.

Learn more about how augmented reality is reshaping industries with the infographic below, provided by Lumus.

Augmented Reality Trends
Source: Lumus

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Mordecai Holtz
Mordecai Holtz is the Co-CEO of Blue Thread Marketing (www.bluethreadmarketing.com), a boutique digital marketing agency working with a range of clients from startups to cities. With each client, our goal is to weave a unique digital narrative that provides maximum engagement, quality content, and optimal management across all digital channels. Mordecai serves as a mentor to the local startup scene and is an active contributor on several industry blogs serving the global social media community.